Raymour & Flanigan Expands Use of 3D Cloud Configurator

November 21, 2024  by Karen Parrish in Business Strategy, Industry   

Raymour & Flanigan's new 3D sectional configurator enables a hybrid approach, supporting in-store and online sales. The mobile-friendly tool is launching with over 25 stocked sectional collections with multiple configurations, materials, and features. It is integrated with pricing and add-to-cart functionality.

Raymour & Flanigan's new 3D Cloud Sectional Configurator. joins 3D Cloud 360 Spins, WebAR, and the Room Planner, which has been used to create thousands of buyable room designs.

The 3D Cloud Sectional Configurator is a key addition to Raymour & Flanigan's 3D product page strategy, reflecting the company's approach to using technology to make furniture shopping more fun and easy. With over 85% of customers pre-shopping on the website before visiting showrooms, this innovative tool showcases the variety of sectional options available, advancing the purchase process, both online and once they walk into a store.

"The 3D Cloud platform offers a single source of truth, making it easy for us to manage and deploy 3D content across applications," said Katharine Martin, Senior Site Merchandiser for Raymour & Flanigan. "With more customers browsing online before visiting showrooms, the 3D Cloud Sectional Configurator helps us deliver a seamless experience. It's one of many tools we use to provide consistent, top-notch service, connecting shoppers with our associates whether they start or finish their purchase online or in-store."

Designed for flexibility, the sectional configurator brings a new level of personalization to the shopping experience, offering customizable configurations for everyone—whether they prefer stationary or motion. 

The tool is launching with over 25 stocked sectional collections, such as the ModularOne sectional collection, and most of the options are available for delivery within 3 days or less. Once the customer has selected a sectional style, they can explore a range of fabric, configuration, and feature options.

Key Features of the sectional configurator include:

• Real-time customization: Users can view multiple configurations, materials, and features.
• Mobile-friendly: Works on mobile devices for self-service or with a sales associate in a store.
• Ease of use: One web-based app for all use cases. Integrates with pricing and add-to-cart.
• Integrated experience: Enables a hybrid approach, supporting in-store and online sales.
• Analytics integration: Performance data is tracked across web and showroom interactions.

As Raymour & Flanigan continues to refine its digital strategy, this 3D configurator positions the company at the forefront of furniture retail innovation, aligning with its goal of delivering superior customer service and operational efficiency.

"We are excited to see how Raymour & Flanigan is reimagining their e-commerce product detail pages, infusing them with more 3D experiences," said Beck Besecker, CEO and Co-Founder of 3D Cloud. "The team at Raymour has been incredible to work with, and we're proud to offer a platform that supports their vision of delivering endless possibilities for their customers," he said.