Daily News
From Home Furnishing Business
Lovesac Integrates Reclining Into Popular Sactionals
November 20,
2024 by Karen Parrish in Business Strategy, Industry 
The Lovesac Company, the Designed for Life home technology brand announces the arrival of the Reclining Seat. Seamlessly integrating advanced reclining technology into the modular, sectional system, known as Sactionals, the Reclining Seat delivers unparalleled comfort and flexibility while maintaining the sleek, sophisticated aesthetic that Lovesac is known for.
The Reclining Seat, like all Sactionals innovations, allows customers to continue to customize both new and existing Sactionals setups, whether purchased yesterday, a year ago or a decade prior. Designed with stealth functionality in mind, the Sactionals Reclining Seat maintains the modern appearance of Sactionals while offering a fully integrated reclining mechanism that remains invisible when not in use. Unlike traditional recliners that are limited to specific spots within a couch or sectional, the Sactionals Reclining Seat can be positioned virtually anywhere in a configuration, including in the middle, at the end, or even side-by-side. Customers can also transform a single Reclining Seat to either Deep or Standard seating depths to optimize comfort and style – a customization component unique to Lovesac. In fact, Sactionals owners can now create a couch with as many Reclining Seats as they want – further solidifying the promise that every seat within Sactionals is the best seat in the house.
"At Lovesac, our customers expect innovation that works behind the scenes and breaks the rules of traditional furniture. The Sactionals Reclining Seat delivers," said Shawn Nelson, Founder & CEO at Lovesac. "Just like the StealthTech Sound + Charge System, the Reclining Seat delivers all the benefits of advanced technology while keeping it elegantly hidden, operating smoothly and silently. It's the perfect marriage of form and function, offering the comfort of a recliner without disrupting the clean, contemporary aesthetic of Sactionals."
In addition to its modular flexibility, the Reclining Seat's wall-hugging recline capabilities allow it to fully recline when positioned right up against a wall – unlike traditional reclining chairs and couches that require some clearance to recline – making it ideal for smaller living spaces. Backed by a lifetime guarantee on the frame the Reclining Seat ensures long-lasting satisfaction.
In line with the celebrated Sactionals experience, the Reclining Seat offers fully customizable and changeable styles. Customers can choose between preferred Seat depths, arm and back styles, along with 150+ washable, changeable, and customizable Covers, allowing them to update up their Sactionals at any time, for life.
The Sactionals Reclining Seat will be available for purchase starting November 20, 2024. For more information, visit www.lovesac.com. To find the closest Lovesac showroom to you, visit the Showroom Locator.