Natuzzi S.p.A. Presents Harmony Residences in Dubai

November 19, 2024  by Karen Parrish in Business Strategy, Designer Weekly, Industry   

Located on one of the Dubai Islands, a five-island archipelago off the city’s coast, the Natuzzi Harmony Residences is a 110,000-square-feet, 9-floor building with 50 apartments, fully conceptualized by Natuzzi's architects and designers.

Natuzzi has led the architectural and creative direction, shaping the exterior and interior design—including floor plans, apartment layouts, and all shared spaces such as swimming pool, a gym, children’s area, cinema room, and a wellness center. Every detail, from materials and finishes to lighting and fixed furnishings, reflects Natuzzi's organic, Mediterranean-inspired DNA. Furthermore, Natuzzi will provide complete furnishings for all the apartments.

The Project was developed in partnership with Peace Homes Development, a leading Dubai-based real estate Group committed to redefining the concept of luxury in Dubai by crafting homes that offer both aesthetic brilliance and a personal touch.

Owners of the "Natuzzi Harmony Residences" can select from a curated range of Natuzzi’s iconic living room, bedroom, and dining room sets.

This Project marks a significant milestone for our business across three key dimensions:

i) Brand Testament: a landmark project involving the design of an entire residential building, which will be identified by the Natuzzi Italia brand.

ii) Scope: Natuzzi provides full stylistic guidance, including architectural direction for the exterior and complete interior design.

iii) Total Furnishing Solutions: we offer comprehensive furnishings, from apartment layouts and shared spaces to materials, finishes, lighting, and fixed elements.

Pasquale Natuzzi, executive chairman of the Natuzzi Group, stated: "Natuzzi, in its 65 years of history, has been able to constantly evolve. Today, we are a lifestyle brand, recognized and appreciated worldwide. The Natuzzi Harmony Residences project marks a significant step in this evolutionary journey, as it offers the opportunity to experience the uniqueness of Natuzzi Harmony, which, for the first time, permeates every internal and external space of this incredible residential project."

Antonio Achille, CEO of the group, commented: "As anticipated in our last press release, we are accelerating growth in the Trade & Contract business. To drive this forward, we have established a dedicated business unit, which will strategically leverage Natuzzi’s assets and expertise while focusing on specific targets for growth and profitability."

"Alongside our Natuzzi Harmony Residences, we have recently secured two additional major projects—one in the Middle East and one in Central America—both currently under confidentiality agreements."

Pasquale Junior Natuzzi, chief trade & contract officer, said, "The Natuzzi contract division was created with a clear vision: to make Natuzzi the first design brand in the world to fully conceive a residential project that could embody the essence of the Natuzzi Italia lifestyle. Today, we celebrate this extraordinary achievement accomplished through meticulous and dedicated work that has allowed us to push beyond all imagination and create something unique. Dubai will have a new landmark where the splendid Arab culture merges with the Mediterranean one."