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From Home Furnishing Business
Williams Sonoma Home Launches Collaboration with THE GEORGE
November 13,
2024 by Karen Parrish in Business Strategy, Industry 
Williams Sonoma Home, a portfolio brand of Williams-Sonoma, Inc., announced the launch of a new collaboration with THE GEORGE, a 31-room boutique hotel in Montclair, New Jersey owned by renowned makeup artist and founder of Jones Road Beauty, Bobbi Brown.
THE GEORGE for Williams Sonoma Home collection features thoughtfully designed home furnishings and decorative accents that range from curtains, pillows, bedding and rugs to frames, leather boxes, barware, board games and desk accessories. Items from the collection are featured throughout the property including in the hotel’s iconic paneled library.
“Partnering with Williams Sonoma Home to create this capsule collection for our beloved hotel has been such a joy for me and my husband Steven,” said makeup artist, hotelier and co-founder of THE GEORGE, Bobbi Brown.
“The Williams Sonoma Home team immediately understood our vision and together, we created a group of limited-edition items that I’m very proud of. From gift-worthy frames and cool leather boxes to chic board games and canine-themed decorative accessories that give a nod to our dog-friendly hotel, we created a collection of must-have items that are as stylish as they are practical – just the kind of gifts I love to give and get.”
“Our team was inspired by the aesthetic of THE GEORGE and the passion Bobbi Brown brings to any project she is a part of,” said Williams Sonoma and Williams Sonoma Home President, Felix Carbullido. “Our new collaboration embraces Bobbi’s affinity for design and allows our customers to incorporate the thoughtful details of THE GEORGE hotel into their own home.”
THE GEORGE is the first hospitality project conceived and executed by Brown and her husband, Steven Plofker. Plofker, a developer and builder, oversaw the physical renovation of the space while Brown took on the role of Creative Director, reimagining and decorating the hotel.
Originally built in 1902 as a personal home for a prominent family in Montclair, THE GEORGE is the couple’s first creative collaboration. The design vision for THE GEORGE was to modernize the property’s historic bones while infusing the couple’s modern styling and chic aesthetic. Located just outside of New York City, THE GEORGE showcases the couple’s affinity for architecture, great design and love for contrasting colors and bold stripes.
To learn more about THE GEORGE for Williams Sonoma Home collection, please visit: www.williams-sonoma.com/THEGEORGE.