Daily News
From Home Furnishing Business
Ashley HomeStore Opens for Birobrite in Mbombela, South Africa
November 12,
2024 by Karen Parrish in Business Strategy, Industry 
On October 12, Birobrite Pty Ltd (Birobrite) celebrated the Grand Opening and Ribbon Cutting of its new 1400 sq. m. Ashley Furniture HomeStore showroom located on 915 Centre, Riverside Park, Mbombela, Mpumalanga, South Africa 1200.
This is the first Ashley Furniture HomeStore to open for Birobrite and is the second HomeStore in the country of South Africa. The Mbombela store will employ approximately six people. Ashley Furniture HomeStore, one of the world’s best-selling home furnishing brands, has more than 1,100 locations worldwide.
“We are thrilled to bring the number one selling furniture store brand closer to our region's customers,” stated Eduard Ras, CEO of Birobrite. “We look forward to offering a wide variety of home furnishings to this market at exceptional values as well as providing the best customer service in the industry.”
The showroom features complete lifestyle vignettes, down to the final detail of rugs and wall art. Product categories include bedroom, dining room, upholstery, leather, occasional tables, home office, recliners, mattresses and accessories. Technology enhances the environment, incorporating various elements to improve the customer shopping experience.
Ashley Furniture HomeStore hours are Monday through Friday 10:00 a.m. to 6:00 p.m., Saturday 9:00 a.m. to 2:00 p.m. and Sunday 10:00 a.m. to 2:00 p.m. Follow Ashley Furniture HomeStore Africa on Facebook and Instagram to stay up to date with products, promotions and events.