Daily News
From Home Furnishing Business
Italian Glassmaker VENINI Advances Expansion in the Middle East
November 12,
2024 by Karen Parrish in Business Strategy, Designer Weekly, Industry 
VENINI, Italian glassmaking excellence and part of the Damiani Group, is advancing a strategic expansion in the Middle East, setting its sights on the region's most prestigious destinations. As a demonstration of this commitment, VENINI made a notable appearance at Downtown Design Dubai 2024 with a visually striking stand and strong digital presence.
The stand captivated visitors with a stunning recreation of the legendary Velario from Palazzo Grassi. Currently, VENINI is present in the United Arab Emirates with a shop-in-shop at That’s Concept Store in the iconic Mall of the Emirates.
To further support its growth in the Gulf region, VENINI will be opening exclusive new locations in 2025. The brand has secured prime spaces on the ground floor of the Dubai Mall–which, with over 105 million visitors in 2023, is the most visited destination worldwide–and of Solitaire Mall in Riyadh, Saudi Arabia.
In tandem with its retail expansion, VENINI is also engaged in private high-profile projects in Abu Dhabi, bringing its expertise in craftsmanship and customization to luxury residences and prestigious developments. This expansion aligns with VENINI’s vision to showcase Italian glass artistry beyond national borders, championing Italian design and craftsmanship in a region with a growing appreciation for made-in-Italy excellence, thus confirming the brand's commitment to invest and grow in the region.