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From Home Furnishing Business

Bedding Industries of America Expands Collection with Cooling

November 10, 2024  by Karen Parrish in Business Strategy, Industry   

Like its predecessors, which have seen great success at the retail level, YourComfort Chill consists of five models of varying comfort levels. Featuring the same level of comfort and craftsmanship as the original YourComfort hybrid collection, YourComfort Chill features a brand-new cooling cover as well as copper-infused memory foam, two additions to the collection built to provide a cooling, supportive sleep.

Also new to the concept are POP headboards designed for retail display. The new headboards describe the different comfort levels of each mattress and educate shoppers about what each will feel like, and who it is ideal for, such as “side sleepers who need extra pressure relief on hips and shoulders.” The headboards function as sales tools designed to grab shoppers’ attention as they begin their shopping process and reinforce the RSA’s presentations.

“Our retailers have seen widespread success of our Fab 5 concept featured in our YourComfort collection since its debut last year, with many of our dealers already offering multiple iterations on their floors at various price point levels,” said Phil Carlitz, chief operating officer of BIA. “They recognize that this merchandising concept helps maximize sales when door swings are down, because the uniform, easy-to-understand presentation increases the confidence of salespeople and shoppers alike.”

He added, “With dealers asking us to add additional collections, we also see consumers continuing to gravitate toward cooling components in mattresses. We felt it was imperative to create a new Fab Five lineup that added cooling comfort features to the already successful concept.”

Suggested retail for YourComfort Chill begins at $1,799.