Green River Group Announces Lee Boone as CEO of New Brands

November 10, 2024  by Karen Parrish in Business Strategy, Industry   

In these past 6 months Green River Group has finalized the asset acquisition of:

• Case goods company Hillsdale Furniture, based in Louisville and sold through ecommerce, big box and furniture stores; Rebranded to the market as HH2Home
• Vogue Home Furnishings, a stationery and motion upholstery company based in Northern Mississippi and sold through retail furniture stores; Rebranded to the market as Vogue Home
• Greentouch USA, a producer of electric fireplaces and vanities based in Florida and sold through DIY and big box stores; Rebranded to the market as Hawthorne Home

Green River Group also owns furniture company Abbyson Home which operates multiple showrooms in High Point. The US operations are led by third-generation Green River Executive Vice President Angela Hsu, who also serves as President of Abbyson Home.

Boone, formerly president of Home Meridian International (HMI) and most recently president of upholstery supplier Luxfort Home, will work to create a winning culture, establish strong direction, operational excellence and inspire confidence in the companies’ workforces and customers, the company said.

“I am thrilled to join Angela and the Green River organization to lead this effort,” Boone said. “Green River has long held established manufacturing operations in SE Asia. Now they have acquired four well-known furniture marketing brands with proven management teams, inspired product lines, and an engaged customer base.  It will be my job to lead the effort to create the vision, winning strategy and culture for these companies. “

“We are delighted to welcome Lee to our family,” said Hsu. “With his exceptional decades-long experience, impressive track record of innovation and proven leadership skills, I’m confident Lee is the perfect person to lead our companies to the future growth and success we envision.”