Daily News
From Home Furnishing Business
Nourison Hospitality Plans Exhibit at BDNY Show
November 10,
2024 by Karen Parrish in Business Strategy, Industry 
Nourison Hospitality, a division of leading manufacturer of floor coverings and home accents, Nourison Home, will exhibit at this year’s BDNY show at booth 1907.
The BDNY show presents an ideal platform for Nourison Hospitality to highlight its full range of capabilities. This year, the Molto collection will be featured in the booth. Drawing inspiration from this collection, the designs they’ve created evoke emotion through vibrant playfulness and creative richness.
The Molto concept merges diverse scales, colors, and patterns to create a bold, kaleidoscopic range of textures that balance opulence with an energetic edge. Imagine the glamour of Studio 54 fused with the sophistication of a classic townhouse—where Eastern utopian optimism meets the sun-soaked allure of the Amalfi Coast.
Interiors come to life with saturated hues, eclectic décor, and unexpected elements like animal motifs, mirrored ceilings, and extravagant chandeliers. This collection celebrates a rich, layered aesthetic that embraces abundance, invites indulgence, and sparks imagination.
The Molto palette includes striking punk pink tones, periwinkle blues, lemon yellows, golds, crystal whites, emeralds, salmon, crimson damask velvets, and burnished brass. These vibrant shades reflect Nourison Hospitality’s commitment to diversity and inclusivity, drawing inspiration from both the richness of life and the natural world. Each color symbolizes the harmony and collaboration they seek to embody with all living things. Just as diverse ecosystems thrive together, this vibrant palette illustrates the beauty of inclusivity and the importance of nurturing a bio-inclusive culture.
The Molto collection also showcases the full capabilities of their various product types. Because they offer a range of yarns, Nourison Hospitality can craft designs without being restricted by a single color palette or loom type. For example, their Axminster technology supports up to 16 colors, but with the Abrash technique, they achieve stunning stria textures that give the appearance of more colors.
Meanwhile, their High Definition Dye Injection technique allows for an unlimited color palette, similar to a digital graphic image, making it possible to achieve a level of detail that no other product type can match. The design created using Dye Injection, for instance, could not be replicated in any other product type. Nourmak and Nourmak Plus, with their handcrafted dye processes, offer a unique, uneven quality to the colors, adding an organic, bespoke feel to each piece.
Among the featured rugs in the Nourison Hospitality booth, one hand-tufted design comes from the vibrant portfolio of Jai Srivastava, a member of their talented design team. Jai, who enjoys painting with watercolors and acrylics, contributed artwork that was transformed into freeform hand-tufted rugs. The designs capture the dynamic energy of his brushstrokes and are infused with the same Molto energy—bursting with color and movement.
Additionally, two large hand-tufted rugs from our residential Prismatic collection were chosen for their bold colors and patterns, perfectly complementing the Molto collection’s aesthetic.