Daily News
From Home Furnishing Business
FMG Partners with Intiaro as Preferred Provider of 3D Visualization
November 7,
2024 by Karen Parrish in Business Strategy, Industry 
Furniture Marketing Group (FMG) has partnered with Intiaro to be the preferred provider of 3D visualization and product configuration solutions to its more than 100 members representing over a thousand independently owned retail stores.
The pairing brings together Intiaro’s pioneering technology with FMG buying group’s extensive industry expertise, allowing manufacturers and retailers to access a comprehensive suite of digital tools tailored to close hidden gaps in their sales strategies, control their brand presentation, and elevate customer engagement.
FMG members will benefit from Intiaro’s suite of tools with increased engagement, reduced visualization costs and higher sales confidence. Available tools include 3D visualization, product configuration, content distribution and generative augmented reality tools. Intiaro says members can experience a 30% average increase in sales values with 3D visualization of premium fabrics, options and configurations, and cross-selling 3D features and up to nine times faster speed to market for new product visuals.
“We are proud to collaborate with Intiaro to provide our members and vendors with a comprehensive digital 3D furniture solution,” said Jerry Baer, FMG president and Baer’s Furniture president and CEO. “I’ve seen firsthand how Intiaro takes great efforts to understand retailer needs and find innovative solutions to solve these.”
Intiaro has established significant partnerships and facilitated major launches and updates with industry-leading brands such as Ethan Allen, Lexington Home Brands, Century Furniture, American Leather, and Flexsteel Industries among others.
“We provide the most advanced 3D capabilities in the industry to visualize products with infinite configurations,” said Michal Stachowski, Intiaro CCO and co-founder. “Our goal is to bring our expertise in visualization, configuration and manufacturer/retailer integration to FMG’s members, helping them gain competitive advantages and market share.”
Intiaro will host a special presentation at FMG’s 2025 Symposium at Resorts World in Las Vegas in January, where members can gain insights to help them move forward in the digitization of commerce that enhances customer experience while streamlining operations.