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From Home Furnishing Business
Piana Sleep Announces the Hiring of New Director of Sales
November 5,
2024 by Karen Parrish in Business Strategy, Industry 
Piana Sleep, a division of Piana Technology dedicated to pushing the mattress industry forward through sustainability and breakthrough innovation, is proud to announce the hire of Craig Leffew as Director of Sales. Leffew joins the Piana Sleep team to further create impact for the company's new Rinnovo mattress. Leffew will report to Chris Henning, Piana Sleep's Vice President of Business Development.
Leffew joins Piana Sleep most recently from luxury mattress brand GhostBed, where he served as the Director of Sales. Prior to joining GhostBed, Leffew was the Vice President of Sales for retail financer Koalafi, where he spent more than seven years. Before joining Koalafi, Leffew spent the previous seven years at iconic bedding company Tempur Sealy International in numerous roles, including Senior Territory Sales Manager.
"We are excited and very fortunate to have someone of Craig's talent and impressive track record join our growing team," said Henning. "He will be able to immediately impact our business development efforts given his extensive industry network and long-standing relationships."
Leffew added, "I am thrilled to join a company that not only prioritizes innovation but is also committed to sustainability. In an industry that greatly impacts our environment, I believe our work here can set new standards for what it means to create bedding products that are both cutting-edge and eco-friendly."
The Rinnovo mattress is elevating expectations of what sustainable luxury can look like in the bedding industry. Piana Sleep offers a sleep solution that aligns with the growing demand for eco-conscious choices. Together, Piana Sleep and Leffew will focus on bringing a high-quality, more sustainable night's sleep to retail brands around the US.
To learn more about Piana Sleep, visit: https://pianasleep.com