Daily News
From Home Furnishing Business
International Casual Furnishings Association Updates Mission
November 4,
2024 by Karen Parrish in Business Strategy, Designer Weekly, Industry 
As part of the group’s annual Membership and Planning Workshop, held this fall in Los Angeles, the Board of Directors engaged in a full-day session led by Micah Ray and Mike Witt of D4 Concepts. The High Point-based business management consultants used multiple small-group discussions among the Association’s leadership team to identify priorities and tactics as the framework of a structured action plan.
The enhanced mission and vision statements are replacing foundational plans set forth with the establishment of ICFA as a new trade association in 2008. The organization was created as a complete integration of all facets of the outdoor furnishings industry, including retailers, manufacturers, independent sales representatives, designers and Solution Partners (suppliers).
The revised mission statement: The International Casual Furnishings Association (ICFA) will advance the casual furnishings industry through strategic membership growth and enhanced member value. We commit to expanding our membership, improving communication and fostering expertise through innovative programs and certification. By 2026, we aim to build greater industry awareness, drive business success and strengthen member relationships, all while upholding our commitment to philanthropy. Through these efforts, ICFA will continue to be the cornerstone of excellence and growth in the casual furnishings sector.
The improved vision statement: The International Casual Furnishings Association (ICFA) strives to be the global leader in the outdoor furnishings industry. We envision a future where ICFA is known for its expertise, leadership and collaboration. Our aim is to empower our diverse membership through a world-class trade show, cutting-edge resources and unparalleled networking opportunities. As the go-to authority for industry professionals, media and consumers alike, ICFA will continue to shape the landscape of casual furnishings, fostering membership growth, sustainability and excellence in our industry.