Gardner White Plans "Twinkle Town" Holiday Kick-Off

November 4, 2024  by Karen Parrish in Business Strategy, Industry   

“Twinkle Town is an event our team looks forward to each year as it celebrates the things we love most— family and community,” said Rachel Stewart, CEO of Gardner White. “We are thrilled to welcome thousands to enjoy the incredible trees designed by local celebrities, businesses and influencers, all to support the incredible work of charities in our home town.”

The highlight of the evening will be Twinkle Town’s exclusive Parade of Trees unveiled along the store’s Candy Cane Lane featuring 20 exquisite holiday trees, beautifully decorated by local celebrities, businesses and influencers to benefit local charities. Each participant will decorate based on their own unique theme. The public is invited to vote online at Gardner-white.com from Nov 12 through Dec 8. The winning participant's charity of choice will receive a $10,000 donation. All charities will walk away with a donation from Gardner White to their cause.

Local Influencer and charity partners include:

• Mitch Albom, Bestselling Author and Journalist | SAY Detroit Play Center

• Jaydin Blackwell, Paralympic Gold Medalist | Performance 80 Fitness

• Born in Detroit | Jay’s Juniors

• Broadway in Detroit | Mittens for Detroit

• Clownie, The Parade Company | The Parade Company

• Melissa Coulier, Fitness Instructor and Wellness Advocate | Gilda’s Club Detroit

• Detroit Grand Prix | Boys & Girls Clubs of Southeastern Michigan

• Emagine, Paul Glantz, Co-Founder and Chairman | New Day Foundation

• FOX 2 Weather Authority Team | DRAW “Disaster Relief at Work”

• Herman Moore, Detroit Lions Legend | The Herman Moore Tackle Life Foundation

• Leyla Conlan, Owner of Leyla | Ronald McDonald House Charities Ann Arbor

• LittleGuide Detroit | Children’s Hospital of Michigan

• Melissa Morrow, Sincerely Creative Mom | Hot Pink Helpers

• Michigan Softball Academy & Coach Carol Hutchins | American Cancer Society

• Anna Robb, Detroit Social Media Influencer | The Salvation Army Southeast Michigan

Adult Rehabilitation Center

• SEEN Magazine | Vista Maria

• Shea Whitfield, HGTV’s Bargain Block | Detroit Phoenix Center

• Stephanie Masko, Thestyled.home | Leader Dogs for the Blind

• Tati Amare, WDIV’s Live in the D | Fish & Loaves Community Food Pantry

• WXYZ Detroit | Forgotten Harvest

Other highlights from the evening include live performances by the Detroit Academy of Arts & Science (DAAS) Choir, face painting, photo booths and more. At 6:45 pm, a short program in the store’s atrium with local dignitaries, Gardner White executives, Detroit Lions Mascot Roary, and special guests will culminate with a spectacular tree lighting ceremony. Twinkle Town at Gardner White’s sparkling lights, trees and holiday decor will remain in-store throughout the holiday season for all to enjoy.

New this year, Gardner White will be granting holiday gift wishes for children in the community. Families are invited to visit participating Gardner White stores to drop their letter to Santa for a chance to win their holiday wish gift. Gardner White will grant one child’s wish every week beginning Nov 12 through Dec 12. Participating Gardner White store locations include Ann Arbor, Canton, Howell, Shelby Township (Hall Road), Rochester, Saginaw, Taylor and Warren. Each store will also feature a winter wonderland play area and mailbox to the North Pole. For more information, visit Gardner-White.com.

Sponsors of Twinkle Town presented by Gardner White include: Tempur-Pedic, Simmons, Cindy Crawford Home, Sleep International, Man Wah, La-Z-Boy, Aireloom, King Koil, Lifestyle, Kuka, Elite Rewards, Intercon, Kingsdown, Jofran, Bedgear, Liberty, Albany, Ashley, ServeCo and Flexx Motion.