Daily News
From Home Furnishing Business
La-Z-Boy, Inc. Opens Renovated Showroom at HPMKT
October 27,
2024 by Karen Parrish in Business Strategy, Industry 
La-Z-Boy Incorporated (NYSE: LZB), a global leader in the manufacture and retail of residential furniture, has opened its newly renovated showroom at High Point Market in Furniture Plaza, High Point, North Carolina.
The remodeled, nearly 70,000 square-foot space, features new visual elements and product offerings aimed at delivering La-Z-Boy’s transformational power of comfort across all generations. The investment demonstrates the company’s commitment to the industry and continued progress in the execution of its Century Vision strategy.
“The showroom brings to life our Century Vision, as we near the end of our company’s first century and prepare for the next, leveraging our iconic La-Z-Boy brand, differentiated product portfolio, and strong consumer insights to reach new consumers and better serve all stakeholders,” said Melinda D. Whittington, president and CEO.
“It is enabled by the financial stability of La-Z-Boy Incorporated, despite the ongoing challenging industry and macroeconomic conditions.”
“Uniting our iconic past with our limitless future, the showroom highlights the strength of our iconic La-Z-Boy brand and incredible product offerings,” said Rob Sundy, president, La-Z-Boy Brand and CCO.
"With distinctive visual elements, new products, and the introduction of a reimagined brand experience, we are further positioning La-Z-Boy as an inspiring brand prepared to embrace the next century.”
In February of 2024, La-Z-Boy Incorporated announced that it was investing in major renovations of its showrooms in High Point, North Carolina, including showrooms for the La-Z-Boy brand, La-Z-Boy International, and England Furniture. The High Point showroom renovations were completed in close collaboration with ANDMORE, RPM Partners, and in conjunction with architectural and design partners and vendors.