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From Home Furnishing Business
PyxMagic Announces New Features in AI-Powered Photo Process
October 24,
2024 by Karen Parrish in Business Strategy, Industry 
PyxMagic, the AI-powered product photography solution, announces three powerful new features that will revolutionize how home furnishing businesses create and enhance their product imagery: Auto-Generated Images, Background Environments, and Re-Lighting. These innovations simplify and streamline the entire product photography process, helping retailers and brands create professional-grade images faster and more efficiently than ever.
“With the ability to capture professional-quality photos from anywhere, including in retail stores and showrooms, PyxMagic is uniquely focused on solving the complex challenges in the home furnishings market,” explains Gaurav Sethi, co-founder of Pyxd, Inc. “These new features help our customers create elevated, professional-quality images with unprecedented speed and ease.”
Capture-to-Publish In Two Minutes
With PyxMagic’s Auto-Generated Images feature, users can capture product photos and instantly receive fully processed, final images on both the PyxMagic mobile app and online hub—ready to post or publish. No extra editing or post-production is needed. PyxMagic automatically generates two image types: a ‘Masked’ image with the product on a clean white background, and a ‘Simple’ image with AI-applied shadow and post processing enhancements. These clean, professional images are immediately ready to publish. The feature will continue to evolve, offering even more image options, including Background Environments.
Elevate Products with Backgrounds
The new Background Environments feature allows users to instantly place silhouette images into simple but photo-realistic, customizable floor and wall studio environments. With a growing range of floor and wall combinations, users can elevate product shots with lifestyle-inspired environments and create unique imagery that aligns with their brand.
Create Perfect Lighting Conditions
One of the biggest challenges in creating high quality product photography is achieving consistent lighting. PyxMagic’s proprietary Re-Lighting feature gives users unprecedented control over lighting, allowing them to remove unwanted lighting effects (such as spotlights or colored lights) and position new virtual lights after the image is captured. This delivers consistent, high-quality results, regardless of the original lighting conditions, ensuring users can capture professional-quality images in any environment.
"PyxMagic is laser-focused on delivering studio-quality results for retailers and manufacturers, no matter where images are captured," said Clarence Chui, CEO of Pyxd, Inc. "This latest release is another step forward in our mission to empower businesses with more control over their imagery, with minimal effort."