StyleCraft Home Announces Tamara Day Collection at HPMKT

October 22, 2024  by Karen Parrish in Business Strategy, Designer Weekly, Industry   

StyleCraft, known as leaders in design and manufacturing with a history that spans more than five decades in the home furnishings industry, and offers more than 4000 SKUs with product categories that cover home accents, lighting, framed wall art, wall décor, mirrors, decorative accessories, and with collections for dining, bar, living, occasional, and lounge furniture. 

Design and Television Star, Tamara Day commented about her debut collection, “I am so incredibly excited for the debut of Tamara Day for StyleCraft! I believe in making products that leave a lasting mark on the design industry and making peoples’ homes better through design –and I know that our design community and consumers everywhere will be able to find pieces in my new collection they will absolutely love.” 

StyleCraft’s newest designer lifestyle collection, Tamara Day for StyleCraft, is developed in collaboration with design and television star, Tamara Day, and features 125 pieces across home decor and accessories categories including Lighting, Art, and an array of beautiful Pillows. With an expansion into more categories and with more exquisite products launching in January 2025 as the collection expands.  “I have brought vibrant colors, unique textures and shapes to my debut collection with a distinctive feminine vibe. To set my collection apart in the showroom and to showcase that StyleCraft is capable of anything,” Tamara Day, shared.

To celebrate the debut of Tamara Day for StyleCraft, the media, market buyers and the entire design community are invited to join a special Meet & Greet with Tamara Day Launch Party on Monday, October 28th from 4:00 to 6:00 pm in StyleCraft’s showroom at 130 S Main St. This event will feature delicious light bites and champagne cocktails, as part of the excitement during StyleCraft’s product launch at High Point Market. This bi-annual event held on October 26-30, 2024, is one of the largest exclusively to the trade markets in the home decor, furnishings and lighting industries. StyleCraft’s Meet & Greet with Tamara Day Launch Party will also feature an exciting giveaway for event guests who drop their business card. Interested marketing buyers are encouraged to stop by for details on how to enter to win.

StyleCraft’s design team shared that working with Tamara has been a wonderful experience as she is very involved in the design process and loves to create new products for her collection. “We love how Tamara finds inspiration in everyday living and is a very visual person who takes inspiration from items that offer unique texture and bold colors. Her passion for design and creating beautiful collections has been incredibly collaborative and we are so proud we were able to bring in a depth of detail into our designs – that our customers are looking for.”

As a Designer and TV Host, and a busy wife and mother of four, Tamara is dedicated to her family and is committed to her design business, where she seeks to make the ‘aspirational attainable’. Tamara Day, a native of Kansas City, MO, is nationally recognized for starring in design renovation television series Bargain Mansions, which originated on DIY, before moving onto two seasons on HGTV, and which is now in its sixth season on the Magnolia Network.

During each season of the widely popular show, Bargain Mansions, Tamara and her team collaborate closely with her clients to transform neglected mansions into forever homes, not only at a steal of a price but with personalized touches that complement each individual personality of the homeowners. While respecting the integrity and history of the homes, she integrates modern design, function and style to the space – perfect for today’s families. When Tamara is not in front of the camera, she manages a spirited home, and brings with her a sense of originality, and eye-catching signature style coined “Laid Back Luxe,” that is synonymous with blending glamor, comfort, and family has led to an insatiable demand for her furniture and décor collections. 

StyleCraft’s showcase at High Point Market will feature a total of 500 new arrivals, with more than 300 of them making their first time and exclusive debut at this show within their  25,000+ square-foot 130 Main Street showroom. With 3 floors of curated space StyleCraft is renowned for being a one stop shop, for your lighting, home furnishings, art and soft goods needs. As well as for their visual design as their team’s ability to artfully display the beauty of handcrafted elements, blending unique materials, rich textures –alongside an endless assortment of portable lighting, art, wall decor, pillows, accessories, vases, furniture and home accents in wide range of high design styles – that won’t break your budget.  

“We’ve been really fortunate to participate in many different licensing collaborations, and this one with StyleCraft has been particularly special since they really captured Tamara’s design aesthetic. Jimmy, StyleCraft’s CEO and Tamara are like kindred spirits when it comes to design and had a shared vision for what they wanted to create.” shared Livi Abney, Tamara’s manager and who works as an integral part of her licensing team. 

With new exciting  collaborations in the home furnishings and decor world driving Tamara’s business forward, it’s no wonder design enthusiasts and consumers are falling in love with her ability to deliver beauty, function and innovation. Tamara Day celebrates several successful licensed collections including Upholstery with Spectra Home, Lighting with Quorum, Mirrors with Varaluz, and Wallpaper Collections with Roommates.