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From Home Furnishing Business
Wayfair, Inc. Announces Member Loyalty "Wayfair Rewards”
October 22,
2024 by Karen Parrish in Business Strategy, Industry 
Wayfair Inc., the destination for all things home, today announced its new loyalty program, Wayfair Rewards. Members who enroll in this program will unlock exclusive access to significant value and convenience, with a rich host of benefits including a reward offering that can be applied to future purchases, free shipping, exclusive sales, and special offers and discounts.
“We designed Wayfair Rewards to deliver extraordinary value to our customers with meaningful perks that can be felt immediately,” said Wayfair’s Chief Commercial Officer Jon Blotner. “Whether you’re embarking on a remodel or just looking for a new throw pillow or kitchen gadget, our diverse catalog combined with our new rewards program ensures members get exceptional savings every time you shop with us.”
Wayfair Rewards is a membership program spanning Wayfair’s full portfolio of brands and is accessible via a $29/year subscription. Benefits include:
- 5% back in rewards* on all merchandise across Wayfair and its specialty and luxury brands - AllModern, Birch Lane, Joss & Main, and Perigold. Rewards never expire so long as customers maintain their membership, and can be applied towards future purchases
- Exclusive member-only sales, with steep discounts on products across all categories, including national brands
- Early access to Wayfair’s major sales events, including Way Day
- Free shipping* on all items, regardless of order size
- Priority customer service with a dedicated phone line for fast and high quality service
- Special offers & perks, including a birthday offer
“We want to make it easy and affordable for people to create a home that truly reflects their style and meets their individual needs,” said Blotner. “From home renovations and seasonal decorating to everyday updates, Wayfair Rewards gives our members unmatched value and a seamless shopping experience that provides substantial, rapidly accumulating benefits and keeps rewarding them long after they’ve checked out.”