Daily News
From Home Furnishing Business
Nourison Home Collaborates for DKNY Pure Area Rug Collection
October 21,
2024 by Karen Parrish in Business Strategy, Industry 
Nourison Home, a leading manufacturer of floor coverings and home accents, announces its new licensed partnership with DKNY. The collaboration brings forth the DKNY and DKNY Pure Area Rug Collections, channeling the iconic American style inspired by the New York energy that defines this iconic brand.
In creating these collections, Nourison Home’s design team worked closely with DKNY to develop rugs that combine modern design with timeless appeal, emphasizing quality craftsmanship and premium materials.
“We’re thrilled to partner with such a dynamic brand,” said Steven Peykar, co-CEO and co-founder of Nourison Home. “We’ve made it a priority to ensure DKNY’s urban roots and contemporary style are reflected in each design. The new rug styles highlight the brand’s essence with innovative weaves, rich textures, and refined patterns.”
Nourison Home will release this collaboration with eight area rug collections, offering a range of designs from the soothing neutrals and flowing patterns of the Central Park West collection to the chunky handwoven loops of Pure Knots. These collections will be featured at Nourison Home’s High Point Market Showroom, located at the International Home Furnishings Center, IHFC101.