Daily News
From Home Furnishing Business
D2U Home Makes Debut with New Showroom at HPMKT
October 21,
2024 by Karen Parrish in Business Strategy, Industry
D2U Home, the residential furniture brand of global manufacturer UE Group, is set to make its debut at this week’s High Point Market. The brand's new showroom located at 300 S. Centennial St. will be open Oct 24-29.
Led by Frank Norton, a furniture manufacturing veteran of more than 30 years, D2U Home, will showcase a wide range of furniture categories, including:
- Stationary and motion upholstery in fabric and leather
- Euro style reclining chairs
- Massage chairs
- Bedroom and dining sets
- Entertainment consoles
- Occasional tables
- Home office chairs and lift desks
This debut comes as China-based parent company UE Group recently announced major expansions to its global manufacturing footprint:
- Addition of more than 500,000 square feet to its existing facility in Romania, opened in 2022
- Completion of the first phase of a one million-square-foot expansion at its Binh Duong, Vietnam facility, increasing total space to over 3 million square feet
- A newly completed six million-square-foot facility in Anji, China
John Zhang, Chairman of UE Group, stated, "These expansions will provide our customers with global supply options, reducing risk and increasing overall capacity. The new manufacturing spaces utilize state-of-the-art production equipment and processes, with significant investments in robotics and automation.”
Founded in 2001 and publicly listed in Shanghai since 2015, UE Group employs over 7,500 people worldwide. The company invests more than 3% of its gross revenue in research and development, maintaining fully capable testing labs in each of its facilities. The UE test lab is one of the most well-equipped labs in the seating industry. Serving customers around the globe, the test lab has the most current equipment and is certified to meet some of the world’s highest regulations and standards.
Visitors to the D2U Home showroom at 300 S. Centennial St. will have the opportunity to experience firsthand the quality and innovation that define the brand's offerings.