Daily News
From Home Furnishing Business
Nice Link Home Meets Tariff-Exempt Dimensions with High Style
October 21,
2024 by Karen Parrish in Business Strategy, Industry 
To remain competitive as a key supplier to top U.S. retailers and brands, Nice Link Home Furnishings is driving innovation at its factories in China and Vietnam to introduce upholstery with high style and function as well as meeting tariff-exempt dimensions.
With extended showroom dates for High Point Market, Oct 21-29, Nice Link will unveil many collections demonstrating elevated style and creativity with mixed media and integrated technology features. These new groups also show quality craftsmanship and better goods that can be achieved in Vietnam, said Jay Carlson, Nice Link president.
“In many ways having our Vietnam facility has propelled us to a level, stylistically and functionally, above and beyond where we were with China alone,” said Jay Carlson, Nice Link president.
Debuting this market, the 9711 is a modular leather sectional featuring a console with a wireless charger and Bluetooth speaker, offered with standard leather cover or as an all-wood swivel top.
By integrating leather, wood, and technology all into the same collection, Nice Link says it is breaking boundaries on the types of furniture previously produced in Vietnam.
In addition to stronger Vietnam production, Nice Link’s China operations have become more important to customers as they are fulfilling special orders on mixed containers of higher-end goods with faster lead time than their competitors out China or Vietnam. Nice Link also continues to innovate its upholstery groups with tariff-exempt dimensions. By offering better goods on a better time frame out of China, Nice Link is able to balance the loads between the two factories.
“With interest rates coming down to relieve some pent-up demand, coupled with some long-needed housing activity, albeit tepid, we believe Nice Link is more strategically positioned to grow and challenge conventional thinking in key upholstery segments,” Carlson said.
Nice Link is located at Market Square Textile Tower on the entire 10th floor in its recently expanded 16,000-square-foot showroom with breath-taking, 360-degree views of High Point Market and beyond.