Havenly Brands Announces Acquisition of Burrow Furniture

October 16, 2024  by Karen Parrish in Business Strategy, Industry   

With this latest acquisition of another brand at the nine figure annualized revenue mark, Havenly Inc. is rebranding as Havenly Brands to align with the company's broader strategy.

"Burrow's innovative approach to design, in-home furniture delivery and functionality helped reinvent the way people furnish their homes, making it a natural fit for the Havenly family," said Lee Mayer, CEO of Havenly Brands. "Burrow fills a unique gap in the market and within our portfolio. We are excited to integrate the Burrow team and apply learnings that will enhance the customer experience across all our furniture brands."

Burrow's focus on functional, innovative design is a strong compliment to Havenly's mission to create homes that are both beautiful and livable. Over the last eight years, Burrow has delivered an exciting furniture pipeline that meets the real-life needs of modern consumers.

From quick-ship, easy-to-assemble modular sofas, to versatile sleeper sofas that are actually comfortable, Burrow has mastered the balance of convenience and style. With more than 40 patents for its groundbreaking designs, Burrow will enhance Havenly's offerings, creating new opportunities for consumers who value speed, aesthetics, and practicality, in their home decor choices.

"We have admired Havenly for years and are thrilled to finally join forces," said Stephen Kuhl, Co-Founder of Burrow. "Lee and I have talked about teaming up since 2019. While there were several potential paths forward, we were drawn to Havenly's portfolio of best-in-category brands, passion for retail, and strong levers for growth."

"At Burrow, we focus on creating solutions that make people's lives easier—from more comfortable, functional products, to engineering a smarter way to get that furniture into customers' homes. Havenly's in-house interior design service and successful retail playbook will help accelerate our growth and provide innovative furniture solutions for even more homes."

Since its inception in 2014, Havenly's vision of bringing together the most inspiring, digital-first home decor brands in the market has redefined the industry. Over the last two years, the company has built a cohesive portfolio of home decor and furnishing brands through its acquisitions of The Inside, Interior Define, The Citizenry, and St. Frank, each offering unique, stylish, and accessible design solutions for today's customer.

This latest acquisition is another strategic move to accelerate innovation, increase market share, and bring a new, complementary audience into the ecosystem.

For more information, please visit  havenlybrands.com.