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From Home Furnishing Business
DreamFit Returns to HPMKT with Expanded American Leather Line
October 16,
2024 by Karen Parrish in Business Strategy, Industry
Following the successful debut of its custom-made sheet program for American Leather sleeper sofas last Market, leading top-of-bed manufacturer DreamFit is returning to the Fall High Point Market with an expanded collection that now includes mattress protectors specifically made for the American Leather line.
DreamFit will be showing the new program at the American Leather showroom in Showplace 5000.
“The partnership with American Leather has been a widespread success for us and American Leather dealers who experienced the custom-made sheets for the first time last spring have requested we expand the offerings,” said Chris Taheny, senior vice president of sales for DreamFit.
“Meticulously designed to fit the exact specifications of all American Leather sleep sofas, the DreamCool mattress protector helps to regulate body temperature, manage moisture, and provides sleepers with the assurances of a clean, sterile environment. Not only will they protect the mattress from harmful elements, but they also offer a durable and aggressive defense for consumers looking to preserve the longevity of their investment. It is a win-win for both the owner and their home visitors.”
In addition to the mattress protectors, DreamFit is bringing their best-selling Enhanced Bamboo sheet sets to Market with more than 25 SKUs specifically designed to fit a variety of sofa styles and sizes, all in white.
DreamFit produces their Enhanced Bamboo ™ sheets domestically in Alabama, following the company’s tradition of domestic manufacturing and working with manufacturers to provide tailor-made solutions. At the High Point Market, the sheets and mattress protectors will be prominently showcased on multiple American Leather sleepers to demonstrate not only the brand’s patented no-slip silicone corner bands, but the durable comfort the mattress protectors can supply. Suggested retail for a queen-sized sheet set is $299.97 and $139.97 for the queen-sized mattress protector.