Fairfield Offers Product Introductions and Focused Programming

October 15, 2024  by Karen Parrish in Business Strategy, Industry   

A preview of the expanded showroom will be unveiled to showcase a wider range of styles, and additional highlights include a compelling series of educational panels, the launch of the Fairfield Style Scouts, and a Cocktail Crawl in the Hamilton-Wrenn Design District.

Fairfield’s new product offerings and programming reflect the company’s commitment to delivering a more elevated and in-depth showroom experience for its customers.

“This fall’s High Point Market marks an exciting step for Fairfield as we preview our expanded showroom and introduce new designs tailored to our clients' evolving needs," said Dixon Mitchell, CEO of Fairfield. “By focusing on strategic growth and enhancing customer experience, we’re positioning Fairfield for long-term success while upholding our commitment to quality and innovation”

Fairfield is expanding its focus on whole home design, deepening its stylistic range across three signature aesthetics: Organic Modern, Clean & Casual, and New Traditional. Ranging from the soft, organic textures and fluid forms of Organic Modern to the relaxed sophistication of Clean & Casual, and the timeless appeal of New Traditional, these new introductions underscore Fairfield’s commitment to providing high-quality, versatile pieces that cater to any design style. Additionally, the latest additions to the Libby Langdon for Fairfield Collection seamlessly blend classic and contemporary elements, reinforcing Fairfield’s position as a leader in crafting thoughtful, stylish solutions for today’s modern home.

Fairfield is thrilled to introduce the ‘Fairfield Style Scouts,’ an exciting new initiative where ten arbiters of taste and trend will "scout" their favorite pieces in the showroom, providing a curated perspective on this season’s standout products and trends.

Fall 2024 Fairfield Style Scout:

Caroline Brackett of Caroline Brackett Studio of Design

Cheryl Luckett of Dwell By Cheryl

Christopher Todd of Christopher Todd Design

Elissa Grayer of Elissa Grayer Interior Design

Julie Anne Baur of Winding Lane Interiors

Kristin Harrison of Bungalow 10 Interiors

Liana Magalhaes of LM

Melissa Lee of New South Home

Shay Geyer of IBB Design

Zandy Gammons of Miretta Interiors

Fairfield and Crypton Partnership: Exclusive Instagram Giveaway

Fairfield has partnered with Crypton to host an exclusive Instagram giveaway, featuring two Fairfield Cayson Swivel Chairs upholstered in Crypton’s 4601 Pearl-performance fabric, valued at $5,200.

These chairs will be on display in the Fairfield showroom throughout market. The giveaway will run through 11:59 PM ET on Oct 31, and those interested can visit Fairfield’s or Crypton’s Instagram accounts for information on how to enter. The winner will be announced during the second week of Nov.

Cocktail Crawl: Explore the Hamilton-Wrenn Design District

Fairfield is partnering with Wildwood, Chelsea House, and Capel Rugs to host a trade-only Cocktail Crawl in the Hamilton-Wrenn Design District. On Sunday, October 27th, from 4:00–6:00 PM, High Point Market attendees are invited to visit each participating showroom for seasonal cocktails and hors d’oeuvres.

Attendees can pick up a 'passport' at any participating showroom, and those who collect stamps from all four locations can enter the chance to win one of four exclusive prizes.

Fairfield Collective: Engaging the Industry

The Fall 2024 Fairfield Collective events will include a series of informative and engaging panels for designers, retailers, and media. Through these insightful discussions and interactive sessions, Fairfield seeks to inspire and educate, reinforcing its commitment to the professional development of industry professionals and customers alike.

The Fairfield Collective events include:

Oct 26 | 11 AM - 12 PM

Panel: Maximizing Potential: How AI Can Elevate Your Design Business

Are you curious about how Artificial Intelligence can improve your business? Join Antonio DeLoatch, Breegan Jane, and Denise Wenacur in this enlightening discussion led by Jenna Gaidusek as they dive into the benefits of utilizing artificial intelligence and explore the variety of platforms that are available.

Design & Décor LLC

Oct 27 | 3 - 4 PM

Panel: Financial Literacy for Designers: Practical Tips for Budgeting, Pricing, and Financial

Planning

Join us for an informative discussion with industry experts Libby Langdon, Rhobin DelaCruz, and Skip Sroka on mastering financial literacy. Learn how to create and manage project budgets, set competitive pricing, and develop long-term financial plans to sustain and grow your business.