Daily News
From Home Furnishing Business
Intiaro Launches COM Tool to Accelerate High-Margin Business
October 14,
2024 by Karen Parrish in Business Strategy, Industry 
Industry-leading 3D technology provider Intiaro is launching a powerful 3D tool that makes it simple for custom furniture manufacturers to show any customer specified fabric on any furniture design, in real-time with no specialized 3D skills required.
The company says its groundbreaking COM (customer owned material) tool can accelerate the high-margin COM business for furniture manufacturers. That means more completed projects, faster lead times and significantly fewer errors, translating to a higher return on investment.
“We are solutions providers first and developers second, and our COM solution is in direct response to what we identified among our current and potential clients as a friction point in what is often one of their highest margin sales,” said Michal Stachowski, CCO and co-founder of Intiaro.
This first-of-its-kind 3D visualization tool is web-based and accessible directly from a manufacturer’s website by designers and end-customers. The tool enables the user to apply any custom fabric or leather to a piece of furniture and see exactly what it will look like before placing the order. This eliminates guesswork and dramatically reduces costly errors and returns. This state-of-the-art technology does not require any training or technical background to use.
A key aspect of the COM tool is the downloadable capability, which allows the user to download each piece of customized furniture with the customer owned material applied. The download feature provides a choice of multiple 3D model formats and quality levels. For the more tech savvy users, the downloadable 3D models can be integrated into floor plans and larger design visualizations.
“Our COM solution can shorten the design and communication cycle for furniture manufacturers, designers, and their clients by up to 10 times,” said Stachowski. “Today’s clients expect premium, personalized products, and this powerful tool allows the manufacturer to scale personalization without adding complexity, while ensuring more business and better margins.”
The Intiaro team will be at the upcoming High Point Market and is available by appointment for demonstrations of this new COM tool and other solutions on its industry-leading platform.