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From Home Furnishing Business
Pottery Barn Announces Collaboration with "The Polar Express”
October 13,
2024 by Karen Parrish in Business Strategy, Industry 
Pottery Barn, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced the launch of a new home furnishings collaboration inspired by the Warner Bros.’ holiday film, The Polar Express.
The playful collection of dinnerware, bedding and festive home accessories reimagines iconic artwork from the film into an assortment of items perfect for holiday entertaining, hosting, and gifting.
The story of the Polar Express follows a young boy’s adventure to The North Pole where he learns to believe in the true spirit of Christmas. The collaboration artfully depicts themes and icons from the story, allowing customers to celebrate the magic of the movie at home for the holidays.
The Polar Express for Pottery Barn collection reimagines the film’s famous golden ticket as a stoneware cookie platter and reinterprets the iconic train as stocking holders and the conductor's hat as an ornament. Standouts from the collection also include the light-up lumbar pillow, adding a glow to a sofa or bed, the train shaped pillow, the printed sheet set and duvet, and the teacup and saucer replicated from the film.
“The Polar Express for Pottery Barn collection is a playful reinterpretation of some of the movie magic that has made the story a part of so many families' holiday traditions over the years,” said Pottery Barn President Monica Bhargava. “We’re pleased to be able to bring this classic film to our customers' homes as they get in the holiday spirit this season.”
The Polar Express for Pottery Barn collection is now available at potterybarn.com/ThePolarExpress. Customers can also see the new collection by following @PotteryBarn on social.
The Polar Express is available to own on 4K UHD and Digital.