Daily News
From Home Furnishing Business
Bellini Modern Living Appoints New Marketing & Merchandising Director
October 10,
2024 by Karen Parrish in Business Strategy, Industry 
Leading furniture manufacturer, Bellini Modern Living, will be investing in new branding initiatives and increase its social media presence with the appointment of Keon Azimi as the company’s new marketing and merchandising director.
For the past seven years, Azimi has worked cross-functionally across the organization while pursuing his business management degree from York University, and his master’s degree in marketing, which he was recently awarded from York’s renowned Schulich School of Business. He is the son of the company’s founder and chief executive officer.
“Keon has grown up surrounded by the business, working part-time during the school year, and full-time during the summers, learning all facets of the company from accounting to customer service,” said Bellini Modern Living Founder & CEO Hossein Azimi.
“His experiences have afforded him a great understanding of our brand goals and our industry presence. He has naturally gravitated to his newly created position in marketing and is already immersed in upgrading our B2B software—making it easier for our dealers to see inventory, customize product and purchase, and improving sales tools for our sales representatives.”
Additionally, the new marketing executive is amping up the company’s social media presence and branding initiatives and continues to work cross-departmentally.
“Throughout the years, I’ve had the pleasure of working with my father, seeing the brand grow and product line continue to expand and elevate from our Made in Italy goods to our domestically produced custom upholstery,” said Keon Azimi. “Bellini’s strong values and dedication to its customers, and the opportunity to work alongside my father is an exceptional opportunity, and I’m excited to be leading our marketing efforts and continuing to learn as we grow the company.”
Keon resides in Toronto, Canada.