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From Home Furnishing Business
Pottery Barn Announces New Collaboration with Chris Loves Julia
October 10,
2024 by Karen Parrish in Business Strategy, Industry 
Pottery Barn, Pottery Barn Kids and Pottery Barn Teen, portfolio brands of Williams-Sonoma, Inc., the world’s largest digital-first, design-led and sustainable home retailer, announced new home furnishings collections with Chris and Julia Marcum, of the popular design blog, Chris Loves Julia. Predicated on the success of the Chris Loves Julia collaboration for Pottery Barn Kids that launched in 2023, the design duo has expanded their collaboration to include new collections for Pottery Barn, Pottery Barn Teen, as well as new designs for their Pottery Barn Kids collection.
As celebrated home designers and renovators, Chris and Julia Marcum have shared their home design tips and expertise since 2009 on their namesake blog and Instagram, Chris Loves Julia. The new collections combine their heirloom-worthy aesthetic with modern detailing with each brand’s trusted craftsmanship.
The inaugural collection with Chris Loves Julia and Pottery Barn Kids drew upon the couple’s own experience as parents and the pieces they were drawn to when decorating their kids’ spaces that were beautiful but also functional. The new collections across Pottery Barn Kids as well as the first-ever collection with Pottery Barn Teen expand on those ideas.
Celebrating the holidays is a favorite time of year for the Marcum family, and the Pottery Barn Kids collection includes ornaments, advent calendars and stockings, which complement the beautifully crafted furniture pieces, textiles, and decor within the collections.
The Chris Loves Julia for Pottery Barn collection reflects the Marcum’s design aesthetic and brings warmth to bedrooms, living rooms, and home offices with traditional silhouettes finished in a rich dark wood.
The collection features a bedroom set with Queen and King size beds available in two different classic upholstery patterns, and a six-drawer dresser, two-drawer nightstand, a single drawer writing desk all with brass hardware. Beyond the bedroom, the collaboration also includes a floor and vanity mirror with turned feet accents, a bookcase with graceful curves and elegant details, and thoughtful décor pieces such as accent trees, planter baskets, and bronze candle holders with a beaded rim.
“Chris and Julia’s modern take on vintage designs shines through every detail of this new collaboration,” says Pottery Barn President Monica Bhargava. “We’re excited to pair Chris and Julia’s signature style with Pottery Barn’s quality and craftsmanship.”
“Our customers have embraced the Chris Loves Julia collection with Pottery Barn Kids, and we’re thrilled to expand the collection with Pottery Barn Teen to address an additional life stage in their signature aesthetic,” said Jennifer Kellor, President, Pottery Barn Kids and Pottery Barn Teen. “Chris and Julia’s attention to detail and our shared commitment to create beautiful and functional heritage-inspired designs are celebrated in the new collections.”
“We’ve always been inspired by the Pottery Barn brands and we couldn’t be more excited to partner with them to create timeless, classic pieces that can be passed down through generations,” said Chris and Julia Marcum. “This incredible partnership has brought our moody, modern traditional style to life in collections that infuse tradition and story into any space. Built truly as multi-use collections, it will bring timeless craft and style into any home.”
To shop the collections, visit potterybarn.com/chrislovesjulia, potterybarnkids.com/chrislovesjulia, and pbteen.com/chrislovesjulia, and follow along on social for styling tips and inspiration at @potterybarn, @potterybarnkids, @potterybarnteen and @chrislovesjulia.
Photo (Pottery Barn): Chris Loves Julia x Pottery Barn Collection