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From Home Furnishing Business
Hooker Furnishings Enters Into Licensing Agreement with Margaritaville
October 8,
2024 by Karen Parrish in Business Strategy, Industry 
Hooker Furnishings has entered into a licensing agreement with Margaritaville, the iconic global lifestyle brand, to launch an extensive line of home furnishings that spans various price points and categories. The partnership will include a range of indoor and outdoor furnishings including case goods, upholstery, lighting, and accessories for the residential, contract, and hospitality markets.
The agreement includes the flagship Margaritaville brand, as well as Latitude by Margaritaville and Island Reserve by Margaritaville, creating tiered product differentiation that aligns well with Hooker Furnishings’ versatile brand portfolio.
Margaritaville is renowned for its multi-faceted brand presence, with consumer touchpoints across hospitality, food and beverage, real estate, gaming, and retail. With 75% of Americans familiar with the brand and its strong international recognition, the partnership represents a tremendous opportunity for Hooker Furnishings to expand Margaritaville’s casual, yet premium, lifestyle in the home furnishings market.
“This partnership is a game changer for us,” said Jeremy Hoff, CEO of Hooker Furnishings. “Margaritaville’s global appeal, particularly with a younger demographic, positions us to reach new customers with a premium lifestyle brand that complements where we are heading as an enterprise.”
”We’re thrilled to partner with Hooker Furnishings to bring our brand’s lifestyle into homes and our hospitality spaces across the globe,” said John Cohlan, CEO of Margaritaville. “The company’s versatile brand portfolio and keen eye for design, quality, and product innovation aligns perfectly with our vision, and together, we’ll offer our guests and consumers unique, beautifully made products that capture the true spirit of Margaritaville.”
The planned launch of the complete indoor/outdoor whole home collection will be in October 2025 at Hooker Furnishings’ Showplace showroom in High Point, NC. Additionally, plans to explore hospitality and commercial opportunities, providing furnishing options for Margaritaville’s branded real estate properties and communities are underway.