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From Home Furnishing Business
Kingsdown, Inc. Revamps Popular Collection with Modern Look
October 8,
2024 by Karen Parrish in Business Strategy, Industry 
Leading luxury bedding manufacturer, Kingsdown Inc., has revamped its luxury hybrid Insignia Collection featuring a blend of cooling gel and memory foam layers with a modern new look and feel that combines artful stitching with its patented Partner Plus Technology™ for an enhanced sleep experience.
A head-turning departure from the Kingsdown’s largely traditional line-up, the eight-model hybrid line features a blend of next gen comfort materials to regulate the surface temperature for a more comfortable sleep. Constructed with the Secure Stitch scroll quilting technique that stitches up to two inches directly into the top comfort layer, the unique cover design also resists body impressions and improves durability.
In creating the new line, Kingsdown Chairman Mike James said the product development team drew on lessons learned from the production of its popular Zedbed brand specialty foam mattresses.
“Our goal in the revamp of Insignia was to use our experience with Zedbed to garner new floor space and capture retailers who might not have needs in our more traditional categories. As part of our design process, we began experimenting with the coils and foams on the surface to change the feel and we improved the construction story with a true progression of specifications as you move up through the line,” he said.
Introducing a major innovation into the collection in line with Kingsdown’s Style + Substance approach to product design, the revamped program features Partner Plus Technology™. Addressing one of the most common problems affecting sleeping partners heat exchange—the beds include a strategically placed centi(GR)ade cooling strip down the center of the mattress to decrease heat transfer between partners. The collection also incorporates individually wrapped coils and patented motion separation construction, which isolates a partner’s movements to provide undisturbed sleep throughout the night.
Available in a range of firm and plush models, the collection ranges from $1,199 to $1,999.