Daily News
From Home Furnishing Business
Spring Air International Expands Operations and Service
October 6,
2024 by Karen Parrish in Business Strategy, Industry 
Spring Air International, a Top 20 U.S. bedding manufacturer and widely known consumer brand, is expanding its national customer service capabilities to reflect an increase in private label direct ship business.
As its 12 licensed factories covering the entire United States respond to its dealers requests for their plants to ship private label product directly to their customers, Spring Air corporate is fielding an increasing number of inquiries from consumers. The expansion of services better enables the brand to address a host of questions in a more efficient and comprehensive manner.
“One of the significant trends we are increasingly able to offer our dealers is that we can reduce their inventory and ship retailer-branded private label product directly to their customer, saving them time and money. We are embedded with FedEx across our factory network now, with its trucks visiting plants daily for pick-ups,” said Nick Bates, president, and chief executive officer of Spring Air.
“This additional level of service requires us to add resources so that when a consumer has a question or issue with a retailer’s product, we can respond quickly and efficiently.”
Spring Air announced that it appointed Nicole Pereira to lead its customer service operations at its corporate headquarters. Before joining Spring Air, Pereira worked for healthcare and hospitality companies with direct customer-facing roles. She graduated from the University of Massachusetts, Boston.
“Nicole is credibly focused on providing solutions to a host of consumer inquiries. Her experience gives her a special sensitivity to addressing customer needs quickly and comprehensively,” added Bates. “We will be adding more personnel to our team, from customer service to graphics and marketing professionals as we continue to develop, grow and care for our existing, and expanding customer base.”