Wesley Allen Announces Design Center Debut at HPMKT

October 2, 2024  by Karen Parrish in Business Strategy, Designer Weekly, Industry   

With a big reveal planned for their new Design Center during High Point Market (Oct 26-30), that will coincide with Wesley Allen’s biggest launch in 15 years.

“At Wesley Allen, our skilled artisans bring out the unique character of our products by carefully hand-applying the finish of your choice to the iron furnishings you select, shared Agi Losonczi, Wesley Allen’s VP of sales & marketing,

"And this is how we create the signature look that Wesley Allen is best known for. From truly exquisite iron beds, and fully upholstered beds to our wide range of barstools, our newest fabrics and finishes will allow for endless possibilities for customizing our furniture."

Losonczi added that one of their team's largest goals when designing the showroom and innovative Design Center was to offer customized service to their trade customers when picking their beds and barstools. With a beautiful selection of the finest fabrics and finishes, to customize exquisite designs for luxury living. 

To celebrate their new Design Center, Wesley Allen is hosting a special Social Hour, on the first day of market, Oct 26, from 3-5pm in their 100 N Hamilton showroom which boasts over 14,000 sq-ft of design innovation and is located in the popular Hamilton / Wren market district. Event hospitality will feature lite bites and champagne. Guests are encouraged to RSVP on Eventbrite. 

Wesley Allen’s new Design Center is a beautiful addition to their home in North Carolina and unlocks endless possibilities to explore custom offerings. Custom selections including  40+ new finishes and 60+ new fabrics. Wesley Allen’s Design Center and custom program also allows for customer’s COM material. This exciting addition to their showroom provides an elevated experience for their retail, design and hospitality clients.

Gabby Toro, Wesley Allen’s creative director and their lead designer, who balances Wesley Allen’s creative efforts while overseeing strategic marketing initiatives shared, “I have poured my heart and soul into these designs, and I couldn't be more excited with the outcome. After months of tireless work we have created an array of stunning new fabrics, finishes, and bed designs."

Toro continued, "As a proud member of the Wesley Allen family, I'm honored to be a part of crafting furniture that is not only beautiful but also highly sellable, thanks to its unique designs and exceptional quality. Our handmade iron pieces, unmatched by wood and other materials, are true statement pieces for any home. Each creation is meticulously designed to strike the perfect balance of strength and beauty, ensuring that your Wesley Allen piece will remain a treasured part of your home for years to come. I can't wait for everyone to experience the exquisite craftsmanship and our new Hand-Brushed finishes that we've brought to life.”

Kicking off their High Point Market show, starting on Thursday, Oct 24th through Oct 30th from 8 am to 6 pm, Wesley Allen invites existing customers and new buyers to explore their newly remodeled showroom and Design Center, as their friendly & knowledgeable staff will be on hand to walk individuals or groups through the showroom and their extensive product offerings. To sign up new customers to Become A Dealer or to preview their collections ahead of the fall show access their 2024 Product Catalog or Find a Store Near You to discover their collections in person.