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From Home Furnishing Business
Kingsdown Debuts Redesigned Consumer-First Website
September 30,
2024 by Karen Parrish in Business Strategy, Industry 
Luxury mattress manufacturer Kingsdown Inc. has redesigned its website kingsdown.com with a new look and several consumer-friendly tools intended to make the multi-channel shopping experience more effective and visually appealing for consumers online. Among these are AI-generated images used to showcase the product and style rebrand.
The newly launched site features a more streamlined navigation to simplify browsing the brand’s products for consumers. From a buyer navigation perspective, Kingsdown took a consumer-centric and channel agnostic approach where consumers can easily find product at an in-store location, on the same store’s website or buy direct online through ecommerce partners or direct from Kingsdown.
“By being consumer centric with a balanced retail approach, kingsdown.com now offers a true omnichannel option and this upgrade focuses on giving our consumers more inclusive shopping options,” said Gary Towning, vp marketing, Kingsdown.
“They can shop online by checking out the ‘buy direct’ tab on the site or get the in-person experience by visiting a retailer near them, which they can locate under the ‘buy in store’ tab which also links to the retailer’s online store.”
Product pages have also been greatly enhanced and detail key information about the mattresses, including specifications, materials and available sizes, imperative for consumers researching online to make an informed purchasing decision.
Also new is the bedMATCH system page—a diagnostic tool that allows users to create a profile, leading them to take an online quiz that gathers physical data, such as height, weight distribution and pain criteria to determine the best-personalized mattress option, according to their needs.
Kingsdown’s site relaunch also includes an optimized reviews page that allows users to make well-informed decisions based on previous consumers’ experiences. To date, over 10,000 consumers have participated in the “Sleep. Love. Share.” review program, which encourages consumers to leave a review after scanning a QR code on the mattress.
“Consumer satisfaction is at the center of everything that we do, which is why we created the ‘Sleep. Love. Share.’ Program,’” said Towning. “The program focuses on a consumer-to-business exchange—every consumer that writes a review is rewarded with a Kingsdown discount, which can be applied to a future purchase of accessories on the online store.”
Overall, the redesigned website reflects Kingsdown’s ongoing efforts to provide the best possible experience for its consumers. “The fresh look assures that consumers have easy access to make informed choices and find the perfect mattress for their best night’s sleep,” said Frank Hood, president, and CEO of Kingsdown.