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From Home Furnishing Business

Intiaro Expands Reach with Brentwood Classics Partnership

Industry-leading 3D technology provider Intiaro has expanded its reach into Canada with a new partnership with Brentwood Classics, providing the 47-year-old upholstery designer and manufacturer with cutting-edge 3D visual configurators.

Made-to-order upholstery manufacturer Brentwood Classics plans to launch the Intiaro 3D visualizer in early 2025 and will be demonstrating to customers the ease of building thousands of combinations of products from the company’s custom upholstery program during the upcoming High Point Market.

Brentwood Classics anticipates the Digital Product Visualizer will be primarily used by retail sales associates when working with customers. It will also be a powerful tool for online shoppers who need to know about what they’re buying before they walk into a store.

In both cases, Brentwood officials say the Digital Product Visualizer will be an essential part of the purchasing process as it will strengthen the relationship between retailer and consumer by giving them confidence in what they’re buying ahead of time. The visualizer seamlessly blends the simplicity and convenience of online shopping with the experience of working with a trained retail sales associates who provides insight and expert knowledge.

“The team at Brentwood Classics is among the most committed that we have the pleasure to work with to leveraging 3D technology to make the selling and buying process easier and more enjoyable,” said Michal Stachowski, CCO and co-founder of Intiaro.

With more Canadian companies expected to join Intiaro’s roster soon, he added, “We’re proud to be able to serve Canadian consumers, retailers and manufacturers with this technology that has proven to grow sales and consumer engagement for U.S. companies.”



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