Daily News
From Home Furnishing Business
Asian Loft Opens New 30,000-sq-ft. Showroom at HPMKT
September 29,
2024 by Karen Parrish in Business Strategy, Industry 
Asian Loft, a family-owned global leader in hand-selected, one-of-a-kind antiques, furniture, and décor, is opening their new 30,000-square-foot showroom at 625 W. Ward Avenue, Suite 100, in downtown High Point in time for the Fall High Point Market. The iconic building, previously home to renowned companies such as Henredon and Tommy Hilfiger, now houses Asian Loft’s expansive new space, nearly doubling the size of their previous location on Main Street. Grand opening festivities are slated for Thursday, October 24 and open to all Market attendees.
In addition to the new showroom, the building is also home to Asian Loft’s 20,000-square-foot warehouse, providing buyers unprecedented access to their handcrafted, curated inventory. The move marks a milestone in the company’s nearly 25-year history, as they continue to serve high-end home furnishings retailers, boutique design establishments, discerning interior design professionals, and architectural firms. The expansion provides buyers the opportunity to review and select unique pieces with immediate delivery options. In addition to their presence at High Point Market, clients can shop Asian Loft’s showroom year-round.
Owner Steven Sonneville noted, “We’ve always been committed to offering distinctive, original works from around the world and now we have the space to present them in a way that’s as special as the pieces themselves. We can showcase the craftsmanship of our collections from India, Indonesia, Morocco, Japan, and China on an unprecedented scale.”
Sonneville also highlighted the significant improvements made to the space: “The process of working through how our space can accommodate an ever-changing array of products, both large and small, required a lot of adaptability in showroom design. We've revamped everything from how guests enter the showroom to how they interact with the vignettes.” From updated lighting that enhances the character of each piece to how visitors park onsite, no consideration has been left untouched in the company’s quest to provide an exceptional customer experience.
Asian Loft invites buyers to visit their new showroom during the upcoming High Point Market from Tuesday, October 22 to Wednesday, October 30. The showroom will be open daily from 9 am to 6 pm, with lunch served every day during Market. A door-to-door shuttle service will transport attendees between the showroom and the Market Transportation Terminal for added convenience. Onsite covered parking and valet service are also available.
In celebration of this exciting expansion, Asian Loft is hosting a Grand Opening event on Thursday, October 24 at 4 pm, inviting all market attendees to explore their new space and enjoy an afternoon of hospitality.