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From Home Furnishing Business
Sarreid, Ltd. Plans Reintroduction of Iconic Dining Table at HPMKT
September 25,
2024 by Karen Parrish in Business Strategy, Designer Weekly, Industry 
Sarreid Ltd., North Carolina-based furniture brand celebrated for its unique blend of old-world tradition and modern design, is set to make waves at this year’s High Point Market with the reengineering and reintroduction of its iconic Jupe Dining Table collection. This year’s event will run from October 24-30, 2024, where Sarreid will proudly showcase the culmination of craftsmanship, innovation, and timeless elegance.
“For decades, the Jupe tables have been a cherished staple in our collection, admired for their elegance and versatility,” says Brad Cates, CEO of Sarreid Ltd. “Yet, we saw an opportunity to reinvent them, blending classic charm with modern advancements. This October, we are proud to unveil our reinvented Jupe tables, a culmination of meticulous design and advanced manufacturing techniques. While the essence of the Jupe tables remains true to their original inspiration, every detail has been thoughtfully reimagined.”
The new Jupe collection features innovative updates, including using updated materials such as extruded aluminum, which not only makes the table lighter, but also ensures a smoother assembly and expandability feature. In addition, Sarreid has curated a selection of their most sought-after finishes, maintaining unmatched quality and beauty. The reinvented Jupe tables are available in Sarreid’s bestselling styles, showcasing the brand’s unwavering standards of design and craftsmanship.
In addition to the new Jupe collection, Sarreid will introduce 100 brand-new products at this year’s High Point Market. This exciting lineup includes fresh designs, as well as extensions of the ever-popular Brighton Faux Bamboo and Shagreen Collections.
Event Highlight: Radical Honesty Panel Discussion To further enrich the market experience, Sarreid Ltd. invites attendees to a dynamic panel discussion on Saturday, October 26, 2024, at 3:00 PM ET. Titled "Radical Honesty: The Real Real on Making The Designer/Sales Rep Relationship Unbreakable", the discussion will feature industry experts, including:
- Deborah Flate, Sales Guru, Dialogue Consulting
- Gail Doby, Co-Founder, Pearl Collective
- Claire Claffey, Claffey Resource Solutions
- Nancy Charbonneau, Charbonneau Interiors
- Mickey Sharpe, VP of Design and Creative, Sarreid Ltd.
The panel will explore how some brands and sales professionals have developed unbreakable relationships with interior designers, providing better solutions that drive loyalty and profits for both sides. Attendees can expect valuable insights into strengthening the designer-brand representative relationship and practical tips to build lasting success.
The panel will be held at Sarreid's showroom, located on the 3rd floor of the Commerce and Design Building in High Point, NC. The discussion will conclude with a lively "business therapy" session, where panelists will field questions and ideas from the audience. You may rsvp to the event here.
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