Daily News
From Home Furnishing Business
Crate & Barrel Holdings Partners with Adyen for Financial Tech
September 22,
2024 by Karen Parrish in Business Strategy, Industry 
Adyen, the global financial technology platform of choice for many of the world's leading companies, announced its partnership with Crate & Barrel Holdings Inc., the home furnishings company known for its high-quality products and service, exclusive designs, and timeless style.
Adyen has been selected as the retailer's payment processing partner for its online and 110 physical retail stores across the U.S. and Canada not only for the Crate & Barrel brand but also for the CB2 brand.
The goal is to undergo a technology transformation bringing together the in-store and online experience to elevate its omnichannel retail strategy. By using Adyen's unified commerce solution, Crate & Barrel Holdings has access to unlock shopper insights and the customer journey, streamline operations, and support a digital advancement in the home furnishing space.
According to Adyen's Retail Report 2024, 43% of consumers choose one channel to shop with and then complete their purchase via another shopping channel. For example, retailers like Crate & Barrel may see prospective shoppers research a piece of furniture online, then visit a showroom to experience it in-person and pay directly in store. However, 75% of retailers don't enable customers to easily shop across channels, with 22% maintaining online sales channels and physical stores as separate entities.
Crate & Barrel Holdings was looking for a financial technology partner that could help the company implement connected customer experiences across all channels. This is especially important, as the furnishing company sees nearly an equal split between transactions completed in-person and through e-commerce.
"This partnership enhances the shopping experience for Crate & Barrel and CB2 customers by quickly advancing our omnichannel strategy," said Janet Hayes, CEO of Crate and Barrel Holdings. "As a result, our customers can enjoy a seamless shopping and payment experience any way they choose to shop with us."
With Adyen's unified commerce solution, uniquely designed for enterprises, Crate & Barrel Holdings can now consolidate all payment channels and transactions in one system. This unified view of data enables actionable insights into customer behaviors, overcoming the limitations of previously siloed information. By using Adyen's advanced technology and unified commerce capabilities, the Crate & Barrel and CB2 brands can drive innovation and adapt to serving customer habits both online and in-store.
"Crate & Barrel Holdings' dedication to furnishing homes with purpose aligns with our core philosophy at Adyen, where we lead with our customers' needs at the forefront of everything we do," said Davi Strazza, president of Adyen North America.
"Our integrated platform provides the flexibility to create cross-channel payment journeys that customers expect, fosters deeper engagement through loyalty programs, and connects data from all channels for more informed, data-driven decisions. We look forward to supporting Crate & Barrel Holding's transformation through our innovative financial technology platform."
To learn more about Adyen's Unified Commerce solution, visit: https://www.adyen.com/unified-commerce