Daily News
From Home Furnishing Business
Flexsteel Industries Announces Partnership with 3D Cloud™
September 16,
2024 by Karen Parrish in Business Strategy, Industry 
Flexsteel Industries, Inc., manufacturers, importers, and marketers of residential upholstered and wooden furniture products announced its partnership with 3D Cloud™, provider of 3D digital asset management, 3D product configuration, and 3D product visualization solutions to the furniture industry. This strategic collaboration aims to bring world-class product visualization assets to over 2,500 Flexsteel retailers.
After an extensive vendor evaluation, Flexsteel chose 3D Cloud as its 3D technology partner. This partnership will enable Flexsteel to equip its retailers with the tools they need to offer compelling brand experiences that improve customer satisfaction and engagement.
"3D Cloud has a unique mix of leading technology, straightforward pricing, and a holistic solution that addresses the critical challenges in 3D product visualization for furniture manufacturers," said Mike McClaflin, CIO at Flexsteel.
"Their approach simplifies the rapid deployment of a comprehensive 3D program, including self-service product renders, WebAR, and product configurators."
The company is introducing 3D Cloud Product Configurators and 3D Cloud WebAR for 440 products, with plans to add more over the next several months. Initially available on Flexsteel.com, the company is considering adding an e-commerce integration on their own website and offering configurators that can be deployed on dealer websites in the future.
To see how the new 3D product configurators work, visit the product page for the Bryant Fabric Sofa on Flexsteel.com. Customize the covers & pillows, check dimensions, view from different angles, and view in your room with Augmented Reality.
"Flexsteel has been exploring ways to use emerging technologies to provide the best brand experiences to our dealers and customers," said McClaflin. "Our partnership with 3D Cloud allows us to simplify complex processes and deliver a more dynamic and interactive brand experience. We are particularly excited about the ability to reuse our 3D content investment across multiple applications, ensuring consistency across touchpoints, marketing effectiveness and operational efficiency."
"We are thrilled to partner with Flexsteel, a company that truly embodies innovation and quality," said Beck Besecker, CEO and Co-founder of 3D Cloud. "Their thoughtful investment in innovation makes them exceptional collaborators. I'm proud of the commitment to excellence on both sides of the relationship as we work together to transform the furniture buying experience."
To learn more, visit Flexsteel.com or 3Dcloud.com.