IKEA Opens Store in 13th District of Paris

September 12, 2024  by Karen Parrish in Business Strategy, Industry   

“France is one of our key markets and we are excited to open the doors to a unique IKEA experience in the centre of Paris. With the store, we want to offer the many Parisians even greater inspiration, where the dreams and needs in life at home can be fulfilled with one stop. Having the store integrated in the vibrant meeting place of Italie Deux supports our vision about creating a better everyday life and I’m thrilled about the opportunities it brings to our future journey in France,” says Jesper Brodin, CEO of the Ingka Group.

The new IKEA city store in Italie Deux spans over 6,200 square meters of commercial space. It offers more than 3000 home furnishing products for same-day pickup with 7000 additional products on display, planning services, inspiring room sets and a Swedish bistro with 100 seats. Furthermore, it will be the first IKEA in Paris to offer the Buy Back & Resell service – through which customers can give their IKEA furniture a second life in a new home.

The opening of the new IKEA store in Italie Deux, one of the largest retail-led mixed-use destinations in Paris, is part of Ingka Group’s broader strategy to meet more people where they live, work and socialize. Together with Italie Deux, acquired in 2023 by Ingka Centres, one of Ingka Group’s core businesses, the new store will offer its customers an even more convenient and diverse shopping experience, easily accessible with several metro lines.

“Today is a special day for Italie Deux and the many people of 13me Arrondissement of Paris, as we open a brand new IKEA store, the first one on the left side of the river Seine! With over 9 million visitors each year, Italie Deux is not just a shopping destination, but a vibrant meeting place offering a variety of exciting experiences – from workspaces and diverse food to retail therapy, leisure and entertainment, including our full-scale theatre.

The addition of the IKEA store will elevate the visitor experience, bringing a unique combination of creativity, playfulness, and inspiration for better living. But that’s just the beginning. Together with IKEA France, we’re committed to promoting healthy and sustainable choices, driving positive change for local communities,” shares Cindy Andersen, Managing Director at Ingka Centres.

To celebrate the opening, IKEA hosts a series of special events and in-store activities. Amongst other, as part of Paris Design Week, IKEA invites the design studio ZYVA to explore its vision of sleep with a unique room setup, where dreams and reality merge, composed by IKEA furniture and accessories but transformed by ZYVA’s vision.

IKEA is on an exciting expansion journey and continues to grow its presence in existing and new markets. During the coming year we will open new IKEA stores not only in Paris, but amongst others, also in Shanghai in China, Seoul in South Korea, and on Oxford Street, London in the UK.

As the largest IKEA retailer, Ingka Group, operates 574 physical customer meeting points in 30 countries.  About one third of these are smaller IKEA store formats such as city stores and plan and order points.