Daily News
From Home Furnishing Business
Crate & Kids Teams with Designer Jeremiah Brent
September 10,
2024 by Karen Parrish in Business Strategy, Industry 
Crate & Kids launches its first collection with celebrated interior designer and TV personality, Jeremiah Brent. Inspired by Jeremiah's playfully sophisticated vision for his own children's spaces, the collection includes over 80 carefully curated pieces for children's rooms made to collect, layer and last.
"We've long admired Jeremiah's style and design point of view and are thrilled to partner with him on a kids collection full of original high-design pieces that are created for everyday life and made to last," said Sebastian Brauer, Senior Vice President of Product Design, Crate & Barrel and Crate & Kids. "This collaboration can be layered into any home with dreamy designs that have a level of sophistication and beauty that both parents and kids will love."
Jeremiah Brent for Crate & Kids features timeless lines and thoughtful silhouettes made to transition seamlessly with children as they get older. Incorporating evolved materials like high-gloss lacquer, wood grains and occasional pewter details that are not categorically found in kid spaces, the collection was designed to create future heirlooms. Jeremiah's personal touches are embedded throughout, with meaningful symbols woven into the Gwen Cotton Crib Quilt and Embroidered Pillow, including an evil eye (a tattoo of Jeremiah's), a Joshua tree (a symbol of hope), a hummingbird (a reminder of his grandmother's garden) and mystical creatures (from his kid's imagination).
"Shared memories with my children, Poppy and Oskar, are woven into this collection, whether it's the dreams we talk about each morning over breakfast, or stories we read before bed at night," said Jeremiah Brent. "My children have changed my perspective on everything – including design. Design should never be too precious, imperfection should be embraced, and comfort must be prioritized. There's nothing that kids have to tiptoe around in this collection, livability is what makes a house a home."
Storage is essential in a child's room, and both Jeremiah and Crate & Kids recognize the value of stylish, high-design storage solutions. The Storied Dresser offers parents ease and practicality, with the option to add a changing table top that can later be removed and transitioned into a kids' dresser. The Rachel Canopy Bed plays with whimsical yet geometric forms to create an elegant and functional bed built with drawers for extra storage.
"Our customers appreciate unique product collaborations, and having the opportunity to shop new pieces from designers they love," said Alicia Waters, Brand President, Crate & Barrel and Crate & Kids. "This collection features items Jeremiah envisioned but was unable to find as a parent himself. We're thrilled we could work together to create products that provide parents the elevated furniture they've been searching for, with purposeful designs that truly enhance their children's spaces."
The Jeremiah Brent for Crate & Kids exclusive collaboration will be available in-stores and online at Crate & Kids beginning September 10 with prices ranging from $19 to $2,599. You can shop the full collection at crateandbarrel.com/kids/jeremiah-brent.