Daily News
From Home Furnishing Business
Beyond, Inc. Launches Global Licensing Program
September 10,
2024 by Karen Parrish in Business Strategy, Industry 
Beyond, Inc., owner of Bed Bath & Beyond, Overstock, Zulily, and other online retail brands, launched a new global licensing program, starting with the Bed Bath & Beyond brand name. The program will be international in scope and is designed to bring the brand to consumers in multiple ways, including:
· Product licensing agreements to sell Bed Bath & Beyond branded textile goods through other retailers, including mass market, off-price, and online marketplaces
· Licensing agreement for Bed Bath & Beyond stores in Mexico
· Negotiations are in progress for stores in other key markets around the globe
Under the new global product licensing program, the Bed Bath & Beyond branded assortment will include everything in its four core pillars: the bedroom, the bathroom, the kitchen, and the patio. The Company granted a category license to PEM America, a leading home textiles manufacturer with a long history of producing both licensed and private label products. The PEM America license will span its entire product category base and include fashion bedding, utility bedding, sheets, bath linens and accessories, and window and soft home décor.
"We’re thrilled to bring the beloved Bed Bath & Beyond brand back to life in this new and exciting way," said Marcus Lemonis, executive chairman of Beyond, Inc. "Through affordable, quality goods that will soon be on retail shelves – both physical and online – we’re reinvigorating the brand and returning it to its core. The Bed Bath & Beyond brand is both aspirational and attainable, and our brand will continue to reflect these values."
"In June 2023, we purchased certain intellectual property assets of Bed Bath & Beyond for $21.5 million," said Adrianne Lee, Chief Financial and Administrative Officer. "In April 2024, we sold our rights to the Wamsutta brand for $10.25 million. This is just the beginning of our management team’s mandate to monetize our intellectual property and assets."
"We are excited to unlock the value of the Bed Bath & Beyond brand in new and meaningful ways," added Alexander Thomas, SVP Finance and Corporate Development. "We will continue to explore partnerships with manufacturers and retailers who share our vision – and know how much customers will welcome our celebrated brand into their homes."
Interested parties should contact brandlicensing@beyond.com