Daily News
From Home Furnishing Business
MLILY Builds on Success by Promoting From the Team
September 9,
2024 by Karen Parrish in Business Strategy, Industry 
MLILY USA is building on its success by promoting from within its team of seasoned leaders. Ray Bishop, former administrative director, will assume the role of communications director. The state-of-the-art manufacturer has also hired industry veterans Chase Clark and Joella Adair.
Ray Bishop will be responsible for overseeing all aspects of Mlily’s communication strategy, including public relations, internal communications, brand messaging and design. He will ensure alignment across teams and foster stronger relationships with Mlily’s stakeholders.
“Ray has been an invaluable asset to our team since 2018, playing a key role in Mlily’s growth and shaping our strategic direction. His ability to think creatively and anticipate challenges for our partners has set him apart. Ray’s diverse experience and deep understanding of our business make him the perfect fit for this new role. We’re confident that his leadership will strengthen our team and help us navigate the opportunities and challenges ahead,” said Kyle Robertson, COO.
Joella Adair has been hired as Retail Marketing Strategist, reporting to Ray Bishop in his new role. She will be responsible for driving marketing initiatives tailored specifically to Mlily’s B2B and retail clientele. Adair will collaborate closely with sales and product teams to create and implement strategies that enhance brand awareness, generate business leads and support growth within the sector.
“Joella has more than 10 years of experience leading marketing strategy, demand generation, product launch, website optimization, campaign execution, brand identity, event logistics and project management in B2B and SaaS environments, including running her own marketing consulting company. Her skill set will be a valuable addition to our communication efforts,” said Bishop.
Chase Clark joined Mlily in March as the Northwest sales director responsible for overseeing sales growth and rep development. Clark has both sales and operations experience with bedding and lifestyle brands in roles such as account manager, territory sales manager and retail operations manager.
“Chase is a proven leader who will be a valuable asset to our retail partners and rep teams. His knowledge and abilities will help retailers as they navigate the current challenges within our industry. We’re excited to have him join our team as we continue to grow and focus on taking care of our retailer partners across the country,” said Derek Leishman, national sales director.
These staffing changes reflect Mlily’s commitment to effectively conveying its vision, values and strategic objectives, both internally and externally, with the goal of enhancing clarity and emphasis on Mlily’s messaging to build trust and engagement with its partners.