West Elm Launches Collaboration with Author Eva Chen

September 5, 2024  by Karen Parrish in Business Strategy, Industry   

The fashion tastemaker and mother of three has written nine acclaimed children’s books, including The New York Times’ best seller Juno Valentine and the Magical Shoes and I Am Golden . Chen’s family’s love of reading influenced the designs of her new 34-piece children’s assortment for West Elm which features furniture, textiles, lighting and decorative accessories.

“Eva has fantastic taste and is acutely aware of what parents want for a kid’s room: products that are highly functional while maintaining great style,” says Day Kornbluth, President of West Elm. “She is also kind, collaborative and a pleasure to work with.”

Select items within the new Eva Chen for West Elm collaboration were fashioned specifically to store children’s books and to encourage reading. The Lofted Bed features a reading nook, the Chair and a Half sits two comfortably and the Tent Floor Cushion provides a cozy spot to curl up with a good book. The Arched Reading Bookcase sits perfectly low for children to easily select their book of choice.

Chen states, "There are nods to literacy and the love of books woven throughout. The Arched Reading Bookcase is intended for kids to literally kick up their feet and read. The capsule is a little bit quirky, not centered around being too perfect and ultimately super livable.”

Additional key items in the new Eva Chen for West Elm collection include the Play Table and Stool Set ($549), the Save-As Storage Shelf ($599), the Playful Shapes Rug ($399) and the Rolling Art Easel ($249).

To learn more about Eva Chen + West Elm Kids please visit: www.westelm.com/evachen

The new Eva Chen collection will be available for purchase in Canada beginning on September 5^th at www.westelm.ca/evachen

Be the first to see the new collection by following @westelm and @evachen212