Macy’s Offers Opportunity for Underrepresented Brand Owners with ‘The Workshop’

September 4, 2024  by Karen Parrish in Business Strategy, Industry   

Selected brands will participate in The Workshop's comprehensive program designed and led by Macy’s leaders, alongside industry experts from organizations, including Babson College, Google, and Meta, among additional partner organizations. Course offerings include in-depth explorations on crafting brand identity, assortment planning, building financial management skills, perfecting the pitch, accessing growth capital and more.

During the month-long program, taking place virtually and in person in New York City, participants will gain access to Macy’s holistic supplier ecosystem, critical education and funding resources, new customers through a pop-up shop on macys.com and $250,000 in business grants annually. Through this investment, all participants will receive a $5,000 business grant upon completion of the program and the opportunity to enter a vendor pitch competition. The winning brand will receive a $100,000 business grant, among other prizes.

Founded in 2011, the program has grown to empower more than 250 graduate brands and provide more than 500 hours of educational training.  During the program, brands will also be introduced to S.P.U.R. Pathways: Shared Purpose, Unlimited Reach(opens in a new window), a multiyear, multifaceted funding program to advance entrepreneurial growth, close wealth gaps and shatter systemic barriers faced by underrepresented businesses and businesses serving underrepresented communities.

As part of the company’s social purpose platform, Mission Every One, Macy’s, Inc. continues to increase its investment in underrepresented designers, brands and business partners to create more choices for our customers and expand opportunities for our colleagues, partners, and communities nationwide. To help achieve this, a portion of the company’s overall $5 billion commitment under Mission Every One, scaling through 2025, will support underrepresented businesses and investments in retail development programs, including The Workshop at Macy’s.

For more information on The Workshop at Macy’s, visit TheWorkshopatMacys.com(opens in a new window). To shop the collections from past participants, visit Macys.com/Workshop(opens in a new window).