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From Home Furnishing Business
Babyletto Announces Opening of Inaugural Brick & Mortar Store
August 28,
2024 by Karen Parrish in Business Strategy, Industry 
Babyletto, purveyor of high-quality, sustainable nursery furnishings, announces the opening of its inaugural brick-and-mortar flagship store in Los Angeles.
Coming Sept 2024, this milestone marks a new chapter in Babyletto’s commitment to elevating nursery design. Nestled on Melrose Avenue, discerning parents will discover an intimate, inspired setting to shop the LA-based brand’s award-winning collection of modern cribs, recliners and gliders, dressers, and more, with personalized, concierge-style assistance in both product selection and design.
Babyletto’s flagship location will serve as a warm and welcoming shopping destination for parents-to-be, showcasing the brand's iconic, top-rated nursery essentials. Inside the store, a ‘Design Center’ will allow customers to explore wood samples as well as fabric swatches for Babyletto’s stylish nursery seating, while receiving hands-on product and design guidance from Babyletto experts.
The store, designed by RD Collaborative, will also emphasize Babyletto’s commitment to sustainability through educational resources for new parents to learn about the brand’s industry leading certifications, such as GREENGUARD Gold, FSC and GOTS. Additionally, Babyletto will introduce a new white-glove delivery service, enhancing the seamless shopping experience beyond the confines of the store.
“We're incredibly excited to open Babyletto’s first retail location in Los Angeles, where our journey began 35 years ago,” says Teddy Fong, founder of Babyletto and CEO of Million Dollar Baby Co., a family-owned company established by Fong’s parents in Los Angeles in 1990.
“As an Angeleno and a parent raising my own family here, I see a need for a trusted, welcoming space for young parents that has been missing in our city. Our store will be more than just a place to shop; it will be a community hub where parents can connect, share experiences and find support,” continues Fong. “Our goal is to inspire and provide personalized guidance to make the nursery shopping journey positive, seamless and exciting.”
Founded in Los Angeles in 2009, Babyletto has earned a reputation among parents for redefining standards in nursery design, sustainability, and safety. As the most registered baby furniture brand in the industry, Babyletto is celebrated for their dedication to crafting high-quality, sustainable, and innovative nursery furniture.
This commitment shines through in the brand’s assortment of GREENGUARD Gold Certified products, FSC Certified recliners and gliders, GOTS Certified organic cotton crib sheets, swaddles, quilts, and more—all contributing to a healthier home environment.
Babyletto is expected to open to the public in September 2024, located at 8360 Melrose Ave, Los Angeles, CA 90046. For more information, visit babyletto.com.