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From Home Furnishing Business
Avocado Green Announces Strategic Plan for Growth with Staff
August 20,
2024 by Karen Parrish in Business Strategy, Industry 
Avocado Green announces key promotions and new hires as part of the strategic plan to support growth and enhance wholesale and retail operations. These changes reflect a commitment to leadership excellence and operational efficiency as the company continues to expand their presence in over 400 locations and employ talent across multiple countries.
Matthew Anderson is promoted to Chief Operating Officer with nearly 30 years of experience in the mattress industry. Matt will oversee daily operations to ensure efficiency and effectiveness across the organization. His strategic vision will drive organizational goals, track and evaluate performance metrics, and foster a culture of leadership and growth.
Matt's career began at Sleep Train in 1995, and he later served as an executive at Mattress Firm, where he gained extensive experience in sales, operations, technology, and acquisitions. In 2022 Matt joined Avocado as SVP of Executive Strategy to develop organizational alliance for the company's next stage of growth, which he did through QBR's, strategic initiatives, goal setting and assigning department KPI's. Many of the processes Matt implemented helped drive better customer experiences, empower leaders, and improve operational efficiencies.
Patrick Wolf is welcomed to the company as the new Senior Vice President of Sales and Training. Patrick brings a unique background with eight years as a Military Police in the Marines and several years as a Police Officer. His career in the mattress industry began in 2000, with his most recent role as VP of Sales for Diamond Mattress. At Avocado, Patrick will lead the wholesale division, focusing on developing strategic partnerships and driving sales growth.
Matt Jessell has joined Avocado as the Vice President of Sales for the retail division. Matt will oversee retail sales, digital sales, and enterprise customer service. With a career that began at Sleep Train in 1993, Matt has held various roles, progressing to Vice President. His leadership was integral to the operations, sales, and customer service for Sleep Train, Mattress Discounters, and Mattress Firm, making him a perfect fit for our expanding retail operations.
Randy Salvante has been promoted to Vice President of Operations. Randy has consistently demonstrated exceptional leadership and operational expertise. In his new role, Randy will lead demand planning, purchasing, logistics, data management, and inventory control to ensure seamless and efficient operations. His strategic plans for manufacturing operations will align with our objectives to be best in class.