Daily News
From Home Furnishing Business
CITY Furniture Partners with 3D Cloud for Visualization
August 15,
2024 by Karen Parrish in Business Strategy, Industry 
CITY Furniture, a family-owned American furniture and mattress retailer, announces a partnership with 3D Cloud, a leader in 3D digital asset management and 3D product visualization solutions for furniture. This collaboration represents a significant step forward in CITY's mission to deliver a differentiated customer experience.
Starting with 3D Cloud 360 Spins and 3D Cloud WebAR in 2024, CITY will integrate the full suite of 3D Cloud's state-of-the-art visualization tools for furniture over the next 6-8 months.
"3D Cloud are experts at understanding the customer's journey and have developed best in class technology to help address customer's pain points," said Andrew Koenig, CEO of CITY Furniture.
"We're excited to offer our customers an engaging shopping experience that seamlessly combines online and in-store elements. This partnership allows us to create a unique experience that not only attracts our customers but also guides them in making confident purchasing decisions, setting a new industry standard."
These advanced visualization tools will address common furniture buying questions by allowing customers to see how pieces will fit in their space and match with their existing decor. The technology will help customers visualize their purchases in a real-world context, answering critical questions about size, style, and compatibility before making a decision.
After evaluating various vendors, CITY found that 3D Cloud's extensive industry knowledge, stand-out team, and innovative approach made them the ideal partner. The professionalism, content quality, and shared values of the 3D Cloud team resonated with CITY's vision, ensuring a strong foundation for the partnership.
"At 3D Cloud, we are inspired by CITY Furniture's journey. CITY was founded by two brothers with a shared vision and grounded in service, much like our own company," said Beck Besecker, CEO and co-founder of 3D Cloud.
"We understand the importance of building on and preserving a family legacy while always looking toward the future and what's next. This partnership embodies our mutual commitment to innovation and excellence."
The selection of 3D Cloud as CITY’s 3D product visualization vendor represents a smart and efficient investment in 3D technology, as they will be able to create 3D content once and use it across all 3D customer experiences.
This technology will further enhance CITY's Free Design Services, which provides one-on-one expert assistance, helping customers choose hand-picked products that perfectly match their style, space, and budget. By integrating 3D Cloud's tools, CITY will offer an even more personalized and accurate design experience, ensuring that customers feel confident and satisfied with their furniture choices.
"We are poised to create a groundbreaking hybrid approach to retail, leading the industry into the future," said Koenig. "Our collaboration with 3D Cloud underscores our commitment to innovation and delivering next-level value to our customers."