Daily News
From Home Furnishing Business
IKEA U.S. Launches Inaugural College Bus Tour
August 13,
2024 by Karen Parrish in Business Strategy, Industry 
IKEA U.S. is launching the inaugural IKEA Ready for College bus tour, visiting 30 college campuses across the country throughout late summer and early fall.
Inside a customized, branded school bus, the IKEA U.S. team created a walkable showroom, outfitted with our favorite IKEA products, to capture vignettes of quintessential campus living. Activations at each stop include the ‘Home Away from Home’ walkable showroom, plant giveaways and a planting station, a custom-made Dala horse, a FRAKTA Bag Bar and more!
Students who attend the designated colleges are invited to stop by and learn more about our dorm-ready offerings.
Visit your school’s website to see if the IKEA Ready for College bus tour is coming to your campus.
For additional information and to shop products featured in the walkable showroom, please visit here.