Daily News
From Home Furnishing Business
Big Lots Celebrates National Bargain Hunting Week
August 11,
2024 by Karen Parrish in Business Strategy, Industry 
Big Lots, Inc. announced a series of new bargain-focused initiatives and shared the results of a new survey examining American’s bargain shopping habits in celebration of National Bargain Hunting Week, Aug. 12-18.
"National Bargain Hunting Week, like Big Lots, celebrates savvy shoppers and the thrill they feel when finding a great deal," said Bruce Thorn, President and CEO, at Big Lots. "It's the perfect time to seize the savings on sought-after products at below-market prices before they sell through. Just like our bargain-seeking customers, we constantly search for new and exciting bargains, delivering truckloads of new deals to our stores every single week."
Each day throughout National Bargain Hunting Week, Big Lots will drop a new "Bargain of the Day," made up of newly sourced closeouts, overstocks, liquidations and more. Product categories will include everything from living room and bedroom furniture to pet accessories and top-brand personal care items, all 20% to 75% less than other stores.
Shoppers interested in being among the first to know about each day's Bargain of the Day can join BIG Rewards for free at biglots.com/rewards. The Company is also spotlighting a new "Brag on the Tag" filter on Instagram and Facebook that shoppers can use to celebrate their bargain excitement and share with others.
The new survey of bargain shoppers, conducted by Big Lots July 23-24, in partnership with MarketVision Research, found that bargain shopping offers consumers even more than budget savings. According to the survey, 85% of shoppers say they bargain shop for the "thrill of finding deals," and 62% say they found bargain shopping therapeutic. The majority of shoppers (69%) say they bargain shop out of habit. Their top merchandise categories are apparel (84%), pantry (78%), seasonal (78%), décor (75%), furniture (62%) and electronics (60%).
"Managing a household budget in today's economy can be a challenge, but it's always exciting to uncover amazing deals and share them with loved ones," Thorn added. "Whether it's restocking the pantry or finding the perfect piece of furniture, we're dedicated to offering top-quality brands at unbeatable prices. We want every shopping trip, no matter how big or small, to be a brag-worthy experience for our customers."