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From Home Furnishing Business

Therapedic Launches Brands with BNC for College Campuses

August 4, 2024  by Karen Parrish in Business Strategy, Industry   

Therapedic is one of a select group of brands available on BNC campus websites designed to simplify the college shopping experience with must-have products for their dorm and campus life. The leading bedding brand has launched MagnaCOMFORT^™ by Therapedic^®, an exclusive utility bedding collection specially designed to meet the needs of college living.

With the bed and sleep comfort being the focal point of any college student’s room, Therapedic partnered with one of its key top-of-bed partners Podium Home Brands Sleep to offer an assortment that aims to improve sleep quality that can lead to academic success. Key items in the assortment include memory foam toppers and pillows, fiber beds and other bedding essentials ranging in price from $34.99 to $149.99. 

The assortment of products from MagnaCOMFORT^™ by Therapedic^® are on display in nine campus bookstores along the Eastern Seaboard and two in the South for the back-to-college season. All participating bookstores, with or without a display of products, will have in-store informational tent cards with a QR code to make it easy for students/parents to shop online for the essentials.

For years, Therapedic represented a significant portion of Bed Bath & Beyond’s Back to College utility bedding business estimated to have been in the range of $80-$100 million at retail. Consumers who grew accustomed to relying on the retailer’s popular Pack and Hold program are still searching for a reliable and convenient source for bedding.

The Therapedic-Barnes & Noble partnership offers college students and their parents a perfect replacement for that program where items purchased can be drop shipped to an address provided or the local bookstore for easy and convenient pick-up.

“This is a significant partnership for Therapedic for multiple reasons,” said Therapedic CEO/President Gerry Borreggine. “The brand remains relevant and strong among key demographics across the country, and the deal has the potential to replace the business generated by the popular Bed Bath & Beyond program.”

Based on just the 11 campus stores where the collection items will be on display, Borreggine estimated that this new partnership will give the Therapedic brand positive exposure to hundreds of thousands of consumers. To amplify that, BNC is sending marketing emails directly to students and their families to promote the brands and merchandise under the college living category.