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From Home Furnishing Business
Naturepedic Announces Sustainable Bedding Assortment
July 31,
2024 by Karen Parrish in Business Strategy, Industry 
Naturepedic, the leading GOTS certified organic and EWG VERIFIED® mattress and bedding brand, announces its largest bedding assortment to date with five new fabric collections. Expanding upon the brand's existing offerings, this launch marks the entrance of new categories for Naturepedic within the bedding space including duvet covers and inserts, pillow sham sets, and blankets.
Offered in an organic-inspired color palette, the simple-yet-sophisticated bedding sets are designed to fit seamlessly into any bedroom aesthetic. The five collections include the Percale Collection, the Sateen Collection, the Linen Collection, the Muslin Collection, and the Waffle Collection, as well as ethically sourced natural alpaca and down accessories. This launch joins Naturepedic's existing bedding offerings of mattress toppers, mattress protectors, and pillow protectors, to complete their selection.
The new "Bedding Made Better" collections are woven from organic cotton or flax that's grown without GOTS-prohibited pesticides and herbicides, as organic textile farming reduces harmful health and environmental impacts. Crafted for years of enduring strength, each set is offered in an earthy color palette and designed to grow softer with every wash and dry cycle. The breathability, thoughtful thread counts, and moisture wicking abilities set Naturepedic's bedding collections as the new luxury standard.
"Being a father of four, I'm constantly aware of the hidden chemicals in consumer products," said Arin Schultz, Vice President of Sales and Marketing at Naturepedic. "Naturepedic has always provided safer, healthier sleep products, and we're thrilled to offer our consumers even more choice when it comes to curating a sustainability-driven bedroom. With new, on-trend fabrics and colors, we're providing bedding that isn't just made better but made beautifully, too."
The brand continues to expand not only their product assortment, but also their retail footprint. Naturepedic has established themselves as an omnichannel powerhouse with 25 stores and counting. From their first product, their organic crib mattress, to the new bedding collection, Naturepedic continues to help consumers create certified organic and sustainably-led sleep environments. To date, Naturepedic is the only mattress brand with all four of the major certifications that health- and eco-conscious consumers value: GOTS, EWG VERIFIED, MADE SAFE® and GREENGUARD® Gold.
To celebrate the launch, Naturepedic is offering 50% off bedding with the purchase of any mattress. To learn more about Naturepedic's bedding collection, please visit their website and Instagram.